Erin Salem: Custom Marketing for Real Estate Success in Northeast Florida

Erin Salem: Custom Marketing for Real Estate Success in Northeast Florida

When it comes to building standout real estate brands in Jacksonville, Nocatee, and St. Augustine, Round Table Realty's Erin Salem is leading the charge. As Director of Sales and Marketing, Erin has turned her psychology and theater background into one of the most personalized marketing systems in Northeast Florida real estate. This article uses insights from the full episode transcript at tracyhayespodcast.com/136.

Bringing Psychology and Creativity to Real Estate Marketing

Erin isn't your typical marketing director. From launching a children's theater at 21 to earning a master's in psychology, she's built her career on understanding people and helping them tell their story. "People want to feel known, seen, and like they belong," she told Tracy Hayes. That mindset is the foundation of every agent brand she builds.

At Round Table, every new agent starts with a one-on-one "marketing hug" where Erin studies their social media, interviews them personally, and builds their custom logo in under an hour. Then she writes their bio, assembles a personalized marketing booklet, and helps them launch their brand with confidence and authenticity.

"Most of the time, the logo they walk away with at the end of that hour is the one they use for the rest of their real estate career," Erin said.

Personal Branding That Converts

What sets Erin apart is her ability to translate agent personalities into consistent, scalable marketing. She ensures every page in an agent's booklet reflects their unique approach. And those booklets evolve as the agent grows. "These things get to grow and change with our agents, and that's part of what I'm there to do."

Her approach is especially effective for agents in Jacksonville, Ponte Vedra, and St. Augustine—markets where local expertise and personal trust drive deals. "We create the content from who they are as people," Erin said. "Not every agent is aiming for 40 transactions a year. Some want six. And that's okay. We market to that."

Real Examples of Agent Transformation

• One agent was terrified of video. Erin coached her through a one-minute intro and helped her find her authentic voice on camera. Now she films regularly.

• Another agent handed out booklets Erin created and saw immediate credibility with clients: "It wasn't that they read it. It's that I had it."

• During free studio days, Erin brainstorms content for agents who come in with zero ideas. She helps them film 15-20 evergreen videos in a single day to boost visibility and lead nurturing.

Mastering Northeast Florida Markets

From Nocatee to the Beaches to St. Augustine, Erin understands the psychology of buyers and sellers. Her systems help agents stand out in competitive, relationship-driven markets. As relocation grows and new construction expands in St. Johns County, her strategies help agents stay relevant and top of mind.

Her work supports Round Table Realty's core brand: People Before Property. That philosophy drives every decision, from logo colors to booklet pages to recruiting.

Frequently Asked Questions

Q: How do I make my real estate brand stand out in Jacksonville or Ponte Vedra?
Start with personal branding. Work with someone like Erin who can reflect who you are in every visual and written element. A strong brand builds trust quickly.

Q: What should new agents prioritize in marketing?
Systems. Erin starts every agent with a consistent, flexible marketing process—logo, booklet, video, and one-on-one guidance. That foundation is key.

Q: Is video really that important in real estate?
Absolutely. Erin runs studio days to help agents record authentic, evergreen videos that build credibility and improve lead follow-up.

Q: What's unique about marketing in Northeast Florida?
Markets like St. Augustine and Nocatee are hyper-local and trust-based. Cookie-cutter marketing doesn't work. Erin's personalized approach is built for these communities.

Want to Stand Out in Northeast Florida? Contact Erin Salem

If you're buying or selling in Jacksonville, Nocatee, or St. Augustine, Round Table Realty agents have an edge—because they have Erin. Her personalized marketing systems create confidence, trust, and results.

Follow Erin:
Instagram: https://www.instagram.com/erinsalem/
Facebook: https://www.facebook.com/erinesalem
LinkedIn: https://www.linkedin.com/in/erin-salem-29aa3b14/

Full Episode: tracyhayespodcast.com/136
YouTube Channel: https://www.youtube.com/@RealEstateExcellence
Top Jacksonville Agents: https://topjacksonvilleagents.com
Top St Augustine Agents: https://topstaugustineagents.com
Related Episode: Elizabeth Elliott Ep 147

#RealEstateExcellencePodcast
#RealEstateExcellence
#TracyHayes
#NEFloridaRealEstate
#JacksonvilleRealEstate
#StAugustineRealEstate
#PonteVedraRealtor
#RealEstateMarketing
#RealEstateBranding
#TopRealtorsFlorida
#TopAgentsFlorida
#RealEstateSuccess
#RealEstateLeadership
#RealEstateCoaching
#NocateeRealtor