Gail DeMarco: Building a Real Estate Business That Works—Without Burning Out

Gail DeMarco: Building a Real Estate Business That Works—Without Burning Out

If you’re an agent who feels stuck, overwhelmed, or frustrated by lead burnout and inconsistent income, this episode is the one to reset your mindset. In Episode 289 of the Real Estate Excellence Podcast, host Tracy Hayes sits down with Gail DeMarco, one of the most accomplished luxury real estate agents in the country, to talk about building a real estate business—not just closing deals.

With over $900 million in career sales, Gail has built and led top-performing teams at RE/MAX and Sotheby’s, consistently producing $80 million+ per year. Today, she’s back with eXp Realty and dominating the St. Johns County and St. Augustine luxury markets in Florida. But her success isn’t just about volume—it’s about building a business that serves her life, not the other way around.

“I Designed My Business Around My Life”

In the episode, Gail shares how she stopped chasing unqualified Zillow leads and started focusing on systems that deliver consistency and freedom. She talks about the dangers of reactive business models and why many agents don’t realize they’ve created a job—not a business. Her solution? Control your schedule, leverage your strengths, and stay focused on value-driven content and community engagement.

She Coaches—But Still Has a Coach

Gail doesn’t just mentor agents—she invests in coaching for herself. “If you’re the smartest person in the room, you’re in the wrong room,” she says. Her circle includes a personal coach, a sharp accountant, and driven peers who push her to stay focused, grow her brand, and improve her leadership. It’s a refreshing reminder that growth is ongoing, and no one reaches the top alone.

A Wake-Up Call for Agents

In this episode, Gail lays out strategies for:

• Dominating new markets through open houses and local farming

• Building organic traffic with YouTube content that converts

• Overcoming objections and embracing real estate as a “contact sport”

• Creating a business around faith, discipline, and mentorship

If you're an agent tired of fluff coaching and ready for real talk, this episode delivers.

Ready to Take Action?

Gail is now growing her eXp Realty team in Northeast Florida—and she’s looking for agents who are coachable, consistent, and committed. If that’s you, it might be time to connect.

📺 Watch the Full Episode (289) on YouTube:
https://youtu.be/LXjDmW4pKCM

🌐 Learn More About Gail:
www.gaildemarco.com
YouTube Channel
Instagram - @relentlessrealtor
LinkedIn

🎙 Explore More Episodes at
www.tracyhayespodcast.com