Dec. 14, 2025

Heather Perez: From Persistence to $15M Producer in Northeast Florida

Heather Perez: From Persistence to $15M Producer in Northeast Florida

If you're looking for a Northeast Florida agent who combines grit, systems, and serious communication skills, Heather Perez should be on your radar. This article uses insights from the full episode transcript at tracyhayespodcast.com/93.

As a top-performing agent now with Christie's International Real Estate First Coast, Heather Perez brings a unique mix of authenticity and strategy to the Jacksonville, St. Augustine, and Ponte Vedra markets. Her story proves that when you're consistent, adaptable, and people-first, the results follow.

How Heather Built Her Business

Heather didn't get lucky. She got smart. After earning just $50,000 in her first two years, she poured her energy into education, community, and mastering client experience. Today, she's moved over $15 million in real estate in just 18 months.

"I'm young, but I'm hungry, and I will not stop until I get you what you want," Heather said. That mindset—combined with strategic use of tools, networking, and mentorship—set the stage for her growth.

One of Heather's game changers? Hiring a transaction coordinator. "It freed me up to do the part I love: being face-to-face with clients," she explained.

Quotes That Define Heather's Strategy

"I am in the business of setting expectations. It's not always rainbows and butterflies—it's a roller coaster. But I'm here to take the stress off you."

"Continuity of care is everything. Clients need to know there's always someone in their corner, even if I'm out of town."

"Be the first to show. Be the one the listing agent remembers."

Hyper-Local Knowledge Sets Her Apart

Heather knows Jacksonville, Ponte Vedra, and St. Augustine like a local because she is one. She weaves her community ties into every transaction—whether it's suggesting restaurants, managing out-of-town buyer tours, or simply wearing her brand at the CrossFit gym her boyfriend owns.

And she doesn’t just talk about real estate. She lives it. "CrossFit has been a huge lead source. It’s about being visible and consistent," she shared. "I'm not always pitching—I'm just showing up."

Three Real Scenarios That Show Her Value

Persistence Pays Off: Heather once called a listing agent at 8:30 AM to be the first appointment on a hot property. It worked.
From Maldives to Marketing: She travels—but clients never feel abandoned. Her system of alerting clients and looping in her teammate Amber ensures zero drop-off.
Turning Gym Talk Into Listings: By staying active in her community, Heather turned casual gym conversations into serious business.

FAQs About Northeast Florida Real Estate

Q: Why are buyers moving to Jacksonville and Ponte Vedra?
A: Relocation buyers love the lifestyle, beaches, and lower taxes. Many seek communities like Nocatee and St. Johns County for schools and amenities.

Q: Are multiple-offer situations still common?
A: Yes, especially in areas like the Beaches and Ponte Vedra. Heather's strategy: "Follow up. Be remembered."

Q: What should buyers expect when working with Heather?
A: Direct communication, consistent follow-up, and a system-driven process that respects their time and goals.

Q: How important is local knowledge when choosing an agent?
A: Critical. Neighborhood pricing, CDD/HOA nuances, and even traffic patterns can make or break a deal.

Thinking About Buying or Selling?

Heather Perez delivers the kind of real estate experience that serious clients are looking for. To work with Heather, connect with her directly on social:

Instagram: https://www.instagram.com/heatherperezjax/
Facebook: https://www.facebook.com/heather.perez.75
LinkedIn: https://www.linkedin.com/in/heathersellsdreams/
Full episode: https://tracyhayespodcast.com/93
YouTube: https://youtu.be/wmtgvSqCQZE

Related Episodes:

Amy Powell (Ep. 94): https://www.tracyhayespodcast.com/94
Karen Saez (Ep. 297): https://www.tracyhayespodcast.com/297
Holly Griggs (Ep. 197): https://www.tracyhayespodcast.com/197

Explore more:

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