Aug. 18, 2025

Kati Spaniak – The Real Voice Behind “Sell Your Home with Kati Spaniak

Kati Spaniak – The Real Voice Behind “Sell Your Home with Kati Spaniak”

In this episode of the Real Estate Excellence Podcast, host Tracy Hayes sits down with one of the most authentic and impactful voices in real estate — Kati Spaniak.

She’s not just a top-producing agent. She’s the creator of “Sell Your Home with Kati Spaniak,” a YouTube channel with over 64,000 subscribers, millions of views, and a loyal national audience built on one thing: honesty.

But long before she was a YouTube star, Kati was a Chicagoland native exploring careers in photography and design — until her mother’s success in real estate opened her eyes to what was possible. With relentless focus and a willingness to be coached, Kati carved out a niche, became the go-to agent in her town, and eventually scaled her business to nearly half a billion in volume.

💡 Local Focus, National Reach

Kati’s growth didn’t come from trying to be everywhere. It came from owning her local market. She shares how she became #1 in her town by learning the numbers, tracking her market like a hawk, and committing to hyperlocal expertise — a strategy any agent can use.

🧠 From Solo Agent to Team Leader (Without Going Crazy)

Scaling a team brought a whole new set of challenges — ones Kati documents in her book “How to Build a Rock Star Real Estate Team Without Going Crazy.” In the episode, she breaks down the real struggles of team leadership, the cost of growing too fast, and why self-awareness is critical when building out your operation.

📺 YouTube Growth Powered by Honesty

Kati didn’t grow her channel by chasing trends. She did it by being real. Her videos speak directly to sellers — in clear, relatable language — and her brand is built on trust and transparency. As she says:

“People don’t want the brand. They want your brand.”
“My brand is honesty. And people trust it.”

She explains how staying authentic helped her connect with a national audience and why trying to “sound like everyone else” almost derailed her content entirely.

🔑 Advice for Agents: Reject Rejection & Own Your Growth

If you’re a new agent struggling with rejection or unsure if you're in the right environment — Kati’s been there. Her advice is firm but encouraging: get coaching, master your market, learn the contracts, and find your lane. Whether you're a solo agent or thinking about starting a team, her story is filled with tactical, mindset-driven gems that can shape your path forward.

🎧 Don’t Miss This One

Whether you're an agent looking to grow your brand, launch a team, or just survive your first few years in the business — this episode is packed with actionable wisdom from someone who's built success on her own terms.

👉 Watch the full episode on YouTube: https://youtu.be/4E_FWuCZN2Y
🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/kati-spaniak-sell-your-home-with-kati-spaniak-youtube-star/id1567934385?i=1000722467320

🔗 Connect with Kati Spaniak:
YouTube: youtube.com/@KatiSpaniak
Instagram: instagram.com/katispaniak
Facebook: facebook.com/katispaniak
LinkedIn: linkedin.com/in/katispaniak
Website: katispaniak.com