Loida Velasquez on Building Brand and Business
From Cold Calls to 87K Subscribers: Loida Velasquez on Building Brand and Business
The Real Estate Excellence Podcast is the go-to platform for discovering Northeast Florida's top-producing agents and rising industry voices. In episode 130, I had the privilege of sitting down with Loida Velasquez, a powerhouse in real estate and content strategy. With over 87,000 YouTube subscribers and a thriving real estate career, Loida is helping reshape how agents grow their presence, build their business, and stay consistent.
This article uses insights from the full episode transcript at tracyhayespodcast.com/130.
Coaching, Content, and Cold Calls: Loida's Evolution
What sets Loida apart isn't just her YouTube fame. It's her discipline, marketing background, and real-world agent experience. After burning out in corporate advertising, she pivoted into real estate in 2015, quickly learning that success was built on repetition, rejection, and relentless energy.
"I started off door knocking and cold calling, every single day. I knew if I stayed consistent, it would eventually pay off."
Today, Loida coaches new agents, runs high-impact boot camps (like her March 10 Miami crash course), and continues to create daily content. Her move to REAL Broker in 2022 marked a new chapter where collaboration, technology, and agent empowerment aligned with her vision.
Quotes That Show Her Edge
"Consistency, patience, and authenticity—those three things are non-negotiable if you want social media to grow your business."
"It doesn't matter if your first videos suck. You have to start. The feedback, the clarity—it comes through the doing."
"When you're choosing a brokerage, don't just ask about splits. Ask about systems, mentorship, and accessibility."
"Cold calling taught me how to handle objections fast. I bring that same mindset into every negotiation."
Northeast Florida Is Ready
Loida and I discussed her boot camps and the possibility of a Team BC tour stop in Jacksonville. With agents like Megan Farrell Nelson and Stevie Hahn already part of the REAL family, and the strength of the Beaches and Nocatee markets, the timing couldn't be better.
Ponte Vedra, Jacksonville Beach, and St. Augustine are hotbeds for relocation, new construction, and social media-savvy buyers. An in-person session with Loida would be a high-value event for NE Florida agents hungry to grow their brand.
Real Lessons from the Field
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First Listing from a Cold Call – Loida recalls landing her first listing through sheer persistence. "It was all about confidence in my voice and listening to the seller."
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Social Media Lead Gen – Her YouTube channel started as a side project and evolved into a major lead source. "Now, I get referrals from agents and clients who watched a single video."
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Coaching with Impact – Loida now mentors agents across brokerages, giving scripts, role-play advice, and strategy. "I’ve seen my content used in training at firms I’ve never even worked with."
FAQs About Real Estate in Northeast Florida
Q: Do many buyers relocate to Jacksonville and St. Augustine?
A: Yes. There's consistent relocation from the Northeast, Midwest, and West Coast, drawn by the climate, taxes, and lifestyle.
Q: What should new agents look for in a brokerage?
A: Local support, mentorship, fee transparency, and access to systems and training.
Q: Is social media really that important for agents?
A: Absolutely. YouTube, Instagram, and LinkedIn are lead-gen powerhouses when used consistently.
Q: What makes Ponte Vedra and the Beaches stand out?
A: Luxury homes, school districts, golf communities, and lifestyle appeal make them high-demand zones.
Ready to Level Up?
If you're a Northeast Florida buyer or seller looking for an agent who understands branding, negotiation, and today’s consumer, connect with Loida Velasquez. She’s not only building her own empire—she’s helping others rise with her.
Follow Loida Velasquez:
Instagram: @loidavelas
Facebook: facebook.com/velasloida
Website: loidavelasquez.com
Watch the full episode:
https://www.tracyhayespodcast.com/130
YouTube: https://youtu.be/MdCzSfgspiQ
Internal Episodes You’ll Also Like:
Karen Saez – Episode 297
Drew Kazemba – Episode 298
Gogo Bethke – Episode 224
Explore More:
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TopStAugustineAgents.com
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