Melissa Balestra: Expanding Your Circle of Influence in Real Estate

In Episode 98 of the Real Estate Excellence Podcast, I sat down with Melissa “Missy” Balestra, a powerhouse Realtor based in Nassau County, Florida. Known for her results-driven mindset and deep local ties, Missy shared her winning strategies for expanding your circle of influence as a real estate agent—something every agent must master to thrive in today’s competitive market.

🎧 Listen now: www.tracyhayespodcast.com/98
📺 Watch on YouTube: Episode 98 with Missy Balestra

💡 Building Influence: Missy's Key Insights

1. Be Seen in Your Community
Missy believes face-to-face interactions are a non-negotiable. Whether it’s local festivals, networking events, or fundraisers, showing up matters. In small towns, one meaningful connection can unlock dozens more.

2. Connect with Fellow Agents
"Real estate is not a solo sport," Missy explains. Building relationships with other agents—even your competition—can lead to shared knowledge, off-market deals, and strategic alliances that boost your business. Her advice? “Show up. Always.”

3. Social Media is Your Digital Handshake
Missy leverages platforms like Instagram, Facebook, and LinkedIn not just for listings, but for storytelling. Post at least three times a day, even if it’s not about real estate. Authenticity builds trust. That’s what keeps your name top of mind in your sphere.

4. Stay People-Driven, Not Money-Driven
Missy’s biggest success tip: “Care about people, not just commissions.” Follow up with past clients, check in on life milestones, and be their Realtor for life. The money follows the relationships.

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If you’re a buyer or seller in Northeast Florida—especially Nassau County—and you’re looking for a trusted, local expert, reach out to Missy Balestra, one of the Top Jacksonville Agents in the area.

👉 Explore more top agents: TopJacksonvilleAgents.com
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