True Entrepreneur. Family Man. Community Leader.

There are business owners. And then there are builders—the kind who lead from the front, take risks, and build teams that can stand on their own. Brian Lunsford is that kind of entrepreneur.

With deep roots in Northeast Florida and a resume that spans media, politics, and high-growth ventures, Brian is the force behind LunsPro Inspections, Kingfish Pest Control, JoyLights Seasonal & Permanent Lightscapes, Fix-it Flamingo, and Jacksonville Real Producers. This article uses insights from the full episode transcript at tracyhayespodcast.com/129.

Building Businesses with Heart and Strategy

Brian didn't just start one company. He built several. Each one serves Northeast Florida's real estate ecosystem—and he built them with a focus on leadership, culture, and people.

"I own a home inspection company. I've never done a home inspection. I hire passionate people who are great at what they do. My job is to build the culture and business around them."

He started in Georgia, scaling his father's pest control company with his brother before executing a successful exit. Then he moved to Jacksonville, started over, and began building again—but this time with even more clarity.

"More is lost in indecision than wrong decision."

Rooted in Northeast Florida

Now based in Ponte Vedra, Brian has built a hyper-local portfolio serving Jacksonville, Nocatee, St. Augustine, and the Beaches. His companies reflect the rhythm of this region—whether it's termite season, holiday lighting, or the demand for reliable home services.

He's also deeply involved in community and charitable work. His company Kingfish Pest Control partners with the Jacksonville Jaguars, opening doors for branding and relationship building.

"I love the intersection of business and sports. Even if the ROI isn't direct, the relationships are worth every dollar."

Leadership, Hiring, and Company Culture

Brian credits his success to hiring well and giving his team full autonomy:

"If someone is working hard, growing, and bringing joy to others, I want to help them live a big life—whatever that means for them."

His VPs at Kingfish and LunsPro were either promoted from within or hired based on culture alignment. Brian's approach is simple but powerful: clear targets, spirited debates, and full transparency.

"We're not desperate. We're playing the long game. If someone isn't the right fit, that's okay. We support everyone we interact with."

Real Examples from the Journey

• The JoyLights Vision: Brian and his wife Kristen used a holiday lighting company for their own home. The joy it brought sparked a business idea. Now JoyLights operates year-round.

• Payroll Pressure: Early in his career, Brian scaled fast but learned the hard way: "There were times we didn’t know if payroll would clear. That’s why we focus on profitability now."

• Work-Life Boundaries: His inspectors are encouraged to attend family events, even if it means rescheduling. "Play the long game. Our partners respect that."

Local Expertise That Fuels It All

Everything Brian builds is designed for Northeast Florida. From the climate-specific pest knowledge to the timing of home sales and seasonal services, his companies move in sync with the market.

Whether you're in Jacksonville, Nocatee, St. Augustine, or the Beaches, Brian's services are built to support your real estate goals—and the agents who make them happen.

FAQs: Northeast Florida Real Estate Insights

Why is Northeast Florida attracting so many relocations?
Warm weather, strong job growth, low taxes, and top schools (especially in St. Johns County) make it a top destination.

Are seasonal services like lighting and pest control important in Florida?
Yes. The humid climate increases demand for pest control, and many homeowners use lighting services for both holidays and year-round curb appeal.

How should agents choose home service vendors?
Look for companies that prioritize communication, local expertise, and strong leadership. Vendors who understand real estate timelines can make or break a transaction.

What sets Brian's companies apart?
Culture. Autonomy. Joy. His teams are empowered to lead, grow, and deliver exceptional service.

Ready to Connect?

If you're a buyer, seller, or real estate agent in Northeast Florida, Brian Lunsford's companies are built to serve you with excellence.

Connect with Brian Lunsford:
LinkedIn
LunsPro Inspections | Kingfish Pest Control | JoyLights | Fix-it Flamingo | Jacksonville Real Producers

Listen to the full episode: tracyhayespodcast.com/129
Subscribe on YouTube: https://www.youtube.com/@RealEstateExcellence
Related Episodes: Karen Saez ep 297, Emma Horvatincic ep 300, Kelly Bello ep 36
Top Agents: TopJacksonvilleAgents.com | TopStAugustineAgents.com

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