What Makes a Great Broker? Jonathan Lickstein on Leadership, Structure, and Real Support
What Makes a Great Broker? Jonathan Lickstein on Leadership, Structure, and Real Support
At Real Estate Excellence, we spotlight the agents and brokers who are doing more than just producing numbers. We feature leaders who raise the standard. Jonathan Lickstein is one of those leaders.
As COO of LoKation Real Estate, Jonathan oversees 5,000+ agents across six states, leads innovation through AI, and continues to show up for individual agents when it matters. Ranked Top 5 in Florida, Top 50 nationally, and a 6X Inc. 5000 honoree, his brokerage isn’t just growing—it’s building something lasting.
This article uses insights from the full episode transcript at tracyhayespodcast.com/301.
From Roatán to National Recognition
Jonathan’s career started in Roatán, Honduras, where he launched a real estate business as a teenager and quickly learned the value of networking and relationships. His bilingual skills and cultural immersion built a foundation that carried him into leadership.
Back in Florida, he rebuilt from scratch. One relationship turned into $6M in sales. He leveraged community involvement, disciplined habits, and systems that scale. Now, he teaches agents and brokers how to lead without micromanaging—and how to scale without burning out.
Quotes from the Episode
“You’re on the phone with me right now. I have 5,000 agents I support. If you have a problem, I want to know.”
“I wasn’t afraid to talk to people. Go make your 10 contacts. Do it every day.”
“Data is extremely valuable. There’s no such thing as a past client—just someone you haven’t reconnected with yet.”
Local Expertise, National Impact
While based in Florida, Jonathan’s leadership influences real estate across markets. His systems support agents in Jacksonville, Nocatee, St. Augustine, Ponte Vedra, and beyond. He’s helping shape how modern brokerages serve agents in both lifestyle and high-demand growth markets.
Three Real-World Examples from the Episode
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Starting with zero clients in Florida and generating millions from one relationship.
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Using AI tools to eliminate manual contract work and free agents to focus on people.
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Creating mastermind groups that keep agents engaged, mentored, and improving.
FAQ
Q: What makes Northeast Florida attractive to agents and brokers?
A: Top-rated schools, steady relocation, and diverse markets from luxury to military buyers.
Q: How should agents evaluate brokerages today?
A: Beyond splits and branding, look for leadership access, mentorship, and proven systems.
Q: Are 100% commission models sustainable?
A: Not always. Without real support and community, agents often plateau or leave.
Q: How can brokers use AI without losing the human touch?
A: By automating backend tasks and freeing up time for relationship-building.
Call to Action
If you're an agent looking for a brokerage that actually shows up for you—or a broker who wants to lead better—connect with Jonathan Lickstein.
Connect with Jonathan Lickstein
Website: http://www.jonathanlickstein.com
Instagram: https://www.instagram.com/thebrokerlick
Facebook: https://www.facebook.com/jonathan.lickstein
LinkedIn: https://www.linkedin.com/in/jonathanlickstein
Full Episode: tracyhayespodcast.com/301
YouTube Channel: https://www.youtube.com/@RealEstateExcellence
Internal REE Links
https://topjacksonvilleagents.com
https://topstaugustineagents.com
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