Jon Brooks: Simply Brilliant

John Brooks is the co-founder and CEO of Momentum Realty, one of the fastest growing real estate brokerages in northeast Florida. He is a coach, mentor, recruiter, and lender who has recruited a list of solid producers at Momentum Realty. In today’s episode, John will discuss how his journey into the industry and vision has evolved over time, and provide listeners with valuable advice on how to become a successful agent. John’s passion for helping others is evident in his dedication to sharing his knowledge and experiences, which is sure to inspire those looking to start or continue their real estate journey.

[00:00 - 10:01] Opening Segment

• John shares a little bit of his background
• • co-founder of Momentum Realty
  • State of real estate in Jacksonville
• Different models for success

[10:02 - 22:20] Thriving in the Real Estate Space

• The “soft spot” in the industry
• • Agents not maximizing their online listings
  • Online leads is not necessary to generate business
  • Building relationships with your target market is key
• Systematizing content and creating connections with your audience
• It takes time to develop a following and credibility in the real estate industry
• Personal development is key to success 
• Moving forward through one’s motivation

[22:21 - 34:00] Personal Development

• The importance of personal development and how to stay sharp
• • Listening to podcasts 
  • Reading books
• We talk about the importance of attending events
• • Creating relationships, and the information at the event
• Focusing on creating a collaborative environment 

[34:01 - 50:21] Executing the Vision

• Jon shares how he experiments with tweaks
• Jon’s working structure
• Spending 10% of your income on your education

[50:22 - 58:57] Gaining Momentum

• Consistency as a key in maintaining momentum
• How to best help a newcomer in real estate
• • Assessing their strengths and weaknesses 
  • Coming up with a business plan based on those findings 
  • Reviewing their profit and loss. 
  • Using a strengthsfinder
• Having a full business plan that takes data and analysis to account
• • Determines what the profit goal for the year should be

[58:57 - 65:29]

• How to be successful in the real estate industry?
• Final words
• See links below to connect with Jon

You can connect with Jon through Twitter, Instagram, and Facebook, or you can visit Jon@movewithmomentum.com.

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Quotes:

"It's an easy way to get free business. You don't need to buy online leads. You can do an open house and have 40 buyers walk through it right now if it's at the right price point." - Jon Brooks

"When you're out there coaching and talking to these people, you have to be confident. You have to know your stuff, and then you have to actually be able to put it out and explain it to them." - Jon Brooks

"You have to go out and find the other stallions to hang with, to surround yourself with those people." - Jon Brooks