May 5, 2022

Sarah Rocco: Social Media, Process, Leadership

Sarah Rocco: Social Media, Process, Leadership

Keeping things fresh means constantly learning and growing. That means being willing to try something new even if you're not sure if it's going to work out. In today’s episode, I welcome you Sarah Rocco, the Owner/CEO of The Rocco Group based in...


Keeping things fresh means constantly learning and growing. That means being willing to try something new even if you're not sure if it's going to work out. In today’s episode, I welcome you Sarah Rocco, the Owner/CEO of The Rocco Group based in Jacksonville, FL. She will share her journey into real estate success, and how her network has propelled her way to the top. We will also talk about how to grow as a real estate agent, and how it is important to help our clients achieve their goals.

 

[00:00 - 13:31] Opening Segment

  • I welcome Sarah to the show
  • Being a dynamic and insightful professional

 

  • Sarah talks about her family
  • Sarah’s advice for stay-at-home mothers

 

  • Having a backup plan
  • Learning as much as possible

 

[13:32 - 26:47] Branding and Investing on Yourself

  • Giving away business cards in Starbucks
  • Not waiting for that perfect fliers

 

  • Ways to improve yourself

 

  • Reading books
  • Listening to podcasts

 

[26:48 - 32:44] Coaches and Mentors

  • How having a coach can improve one’s life balance
  • Recruiting agents as a way of expanding networks
    • Focusing on their skills

 

[32:45 - 43:28] Marketing and Networking through Social Media

  • Sarah talks about the importance of social media
    • Connecting with potential clients
    • Consistent content creation
  • How people can find out about your past through social media
  • Providing convenient services
    • Cash offer programs
    • Concierge programs

 

[43:29 - 51:36] Business Processes

  • How a loan officer in retails should approach a deal
    • Not calling past customers
    • Providing templates and instructions to sellers on how to prepare offers
  • Having a VA for every producing agent
    • Frees up the agent to do other things

 

[51:37 - 60:12] Constant Learning

  • We talk about the importance of education in real estate
    • Taking advantage of conventions and events
    • Having a strong network of professionals
  • Sarah’s three tips for new agents
    • Assess yourself
    • Have patience
    • Surround yourself with successful people

 

[60:13 - 62:31] Closing Segment

  • Joining a community of like minded individuals
  • Final words
  • See links below to connect with Sarah!



You can connect with Sarah through LinkedIn, Instagram, Facebook, or you can email her at Sarah@theroccogroup.com. You can also visit www.theRoccoGroup.com.

 

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Quotes:

 

"It's no longer just standard real estate. You have to have a menu of services you provide." - Sarah Rocco

 

"If you work your tail off and you never take advantage of the fruit, you're eventually going to say, is this even worth it?" - Sarah Rocco