In 2025, real estate success isn’t just about hustle—it’s about data.
In this clip from Episode 301 of the Real Estate Excellence Podcast, Jonathan Lickstein—COO of LoKation Real Estate—explains why data is the most underused asset in an agent’s business.
📍 “Data is extremely valuable… There’s no such thing as a past client—just someone you haven’t reconnected with yet.” — Jonathan Lickstein
From his early days selling luxury homes in Roatán to now leading 5,000+ agents across six states, Jonathan has learned that staying relevant means understanding your client data, your market trends, and your own systems.
In this short:
How brokers should use data to empower agents
Why your database is more powerful than your lead gen
How great agents stay connected with past clients
One mindset shift that increases retention and referrals
This is for agents who want to stop chasing and start compounding.
📲 Full episode: https://youtu.be/KtXJiIGekVA
🎧 Podcast transcript: https://www.tracyhayespodcast.com/301
👇 Follow Jonathan:
Instagram: https://www.instagram.com/thebrokerlick
Facebook: https://www.facebook.com/jonathan.lickstein
LinkedIn: https://www.linkedin.com/in/jonathanlickstein
🎙 Discover more:
https://topjacksonvilleagents.com
https://topstaugustineagents.com
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