Community Expert, Video Strategist, and Northeast Florida Realtor: Austin Preik

Community Expert, Video Strategist, and Northeast Florida Realtor: Austin Preik

Real Estate Excellence continues to spotlight the agents redefining success in Northeast Florida real estate. In Episode 110, we meet Austin Preik, a psychology major turned pastor turned powerhouse Realtor. This article uses insights from the full episode transcript at tracyhayespodcast.com/110.

Now with REAL Broker, Austin built his business through video, community presence, and deep personal relationships in neighborhoods like Beacon Lake. This is an agent who doesn’t just talk strategy—he lives it.

From Psychology to Pastoral Work to Real Estate

Austin's journey is anything but linear. From a psychology degree to sales, seminary, and even ministry work in Botswana, he brings a rare depth of empathy and insight to real estate. “I didn’t have direction back then,” he says, “but psychology always made sense. People’s behavior fascinated me.”

After launching a successful mobile events business, friends urged him to try real estate. He joined Keller Williams, where he quickly learned team dynamics and the value of personal database-building. Then came a career-defining decision: joining Josh Rogers' team.

"People reach out because they feel like they already know me."

Video changed everything. Austin leaned hard into social content, creating YouTube walk-throughs, Facebook community clips, and personal updates. It paid off.

"We were just walking the neighborhood, and three different people stopped me. One said, 'Austin, I don’t know how you have time for a walk with how many homes you sell.'"

Austin shares that 30% of his business has come from his farm in Beacon Lake, simply because he became the face of the community.

Hyperlocal Expertise from Beacon Lake to Nocatee

Austin understands how deeply local knowledge matters. He doesn’t chase every lead—he builds where he lives.

"If you give me a listing in Nassau, I’d have to do a ton of research. In Beacon Lake, I know every comp, every trend."

That focus on micro-market intelligence defines his approach across Jacksonville, Nocatee, and St. Johns County.

Three Real-World Moments That Define Austin's Brand

1. The Dunkin’ Donuts Story — A buyer from Long Island recognized Austin in line. "We’ve been watching your videos," they said, even though they had an appointment with another agent.

2. Family Walk Fame — During a simple walk with his wife in Beacon Lake, three people recognized him. "My wife rolled her eyes," he laughs. "I said, 'You're walking with a local celebrity.'"

3. The Sunday Messenger Ping — While relaxing at home, Austin received a Facebook message: "Hey, we’re thinking of listing. Can we talk pricing?" He never cold-called them. They already knew and trusted him.

FAQ — Northeast Florida Buyers & Sellers Ask

What makes Beacon Lake and Nocatee so attractive to buyers?
Master-planned design, family amenities, and top-rated St. Johns County schools attract relocators from the Northeast, Midwest, and West Coast.

How important is local knowledge in pricing and strategy?
Critical. Austin's micro-market focus gives sellers a true edge in neighborhoods like Beacon Lake.

Are buyers using video to choose agents?
Absolutely. Austin's business proves that social presence builds trust long before the first showing.

Is new construction still hot in Northeast Florida?
Yes, especially across St. Johns County and Nocatee. Austin built early experience navigating builder systems and new builds.

Ready to Work with a Northeast Florida Expert?

If you're buying or selling in Beacon Lake, Nocatee, or anywhere in St. Johns County, connect with Austin Preik. His video-first strategy, community roots, and passion for real estate make him one of the most trusted names in Northeast Florida.

Connect with Austin Preik:
Instagram: @neflorida_realestate
Facebook: Austin Preik
LinkedIn: Austin Preik

Full Episode: tracyhayespodcast.com/110
YouTube Channel: https://www.youtube.com/@RealEstateExcellence

More Top Agents:
Meredith Rowe – Episode 228
Bella Taazieh – Episode 275
Loida Velasquez – Episode 130
Top Jacksonville Agents
Top St Augustine Agents

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