No matter where you are, real estate is a people business. In this clip from Episode 301 of the Real Estate Excellence Podcast, top broker Jonathan Lickstein explains how networking built his career—from island life in Honduras to one of the most powerful independent brokerages in Florida. 📍 “It doesn't…
Overthinking is killing your growth. In this powerful 60-second mindset clip, Sasha Tripp shares the exact advice she gives agents stuck in decision paralysis: You’ll never have 100% clarity. But you’ll learn more from action than hesitation ever taught you. Whether it’s launching a brand, hiring your first assistant, or…
What makes a great real estate broker? Jonathan Lickstein says it starts with showing up. In this clip from Episode 301 of the Real Estate Excellence Podcast, Jonathan explains exactly how he stays personally connected with 5,000+ agents across six states—and why real support always beats fancy tools. 📍 “You’re…
In this clip from the Real Estate Excellence Podcast, Emma Horvatincic — a standout Realtor with Berkshire Hathaway HomeServices Florida Network Realty — gets real about what matters most to her personally when helping buyers and sellers. If you want an agent who goes beyond paperwork and puts your needs…
What if the key to scaling your real estate career wasn’t selling more—but letting go? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Jonathan Lickstein, the award-winning COO of one of the nation’s fastest-growing independent brokerages. From launching his career unexpectedly in Honduras to…
Sasha Tripp isn’t just using AI to write emails or generate listing ads. She built an AI board of directors—a virtual advisory panel that helps her think like a CEO. Each “seat” represents a mindset: operations, finance, sales, vision. It’s how she avoids emotional decisions and gets clarity in business.…
This short clip from the Real Estate Excellence Podcast features top Realtor Emma Horvatincic breaking down what strategies actually worked for sellers in 2025 — and which ones failed. Emma calls out the #1 pricing mistakes that cost sellers time and money, explains why emotional attachment can hurt your outcome,…
This clip from the Real Estate Excellence Podcast features Emma Horvatincic, a leading Berkshire Hathaway HomeServices Florida Network Realty agent serving St. Augustine, Ponte Vedra, Nocatee & Jacksonville. In this short, Emma explains why she focuses on people first — not transactions — and how that mindset changes the way…
Sasha Tripp drops the truth: Hustle alone won’t keep you in business. In today’s market, staying relevant means building leverage—through people, systems, and strategy. If you’re doing it all yourself, burnout isn’t a risk—it’s a guarantee. In this 45-second clip, Sasha explains why efficiency wins and how the best agents…
In this Real Estate Excellence Podcast short, top Realtor Emma Horvatincic breaks down the biggest red flags buyers and sellers should watch for when choosing an agent. Your home is likely the largest investment of your life — and the right agent matters more than ever. Emma shares real‑talk insight…
In this short clip from the Real Estate Excellence Podcast, Emma Horvatincic — a top Northeast Florida Realtor with Berkshire Hathaway HomeServices Florida Network Realty — breaks down the biggest red flags buyers and sellers should watch for when choosing an agent. If you’re buying or selling in St. Augustine,…
Sasha Tripp was growing, learning, and leading—but still felt stuck. In this 60-second clip, she shares the moment she realized her boutique brand had hit a ceiling. If she wanted to stay on the cutting edge of AI, tech, and industry shifts—without losing her identity—something had to change. That’s when…
Margins are shrinking. Deals are harder. And most agents are still running their business like it’s 2021. In this 30-second reality check, Sasha Tripp explains why today’s market demands more than grit—it demands systems. If you're still wearing every hat and hoping to survive the shift, this clip is your…
Why I joined REAL without losing the brand I built. Sasha Tripp poured years into growing Story House Real Estate—and when it was time to scale, she refused to start over. In this 60-second clip, she shares how REAL Broker’s private label model let her keep her name, her reputation,…
This clip from the Real Estate Excellence Podcast features Emma Horvatincic, a top agent with Berkshire Hathaway HomeServices Florida Network Realty who’s closing million‑dollar deals across St. Augustine, Ponte Vedra, Nocatee & Jacksonville. In this short, Emma explains why her success isn’t about transactions — it’s about relationships. If you’re…
Can mastering a niche early in your real estate career be the secret to selling million-dollar homes in your 20s? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes second-generation real estate agent Emma Horvatincic, a driven and self-made rising star specializing in equestrian properties in Northeast…
Sasha Tripp doesn’t sugarcoat it: You’re not stuck because you don’t know what to do. You’re stuck because you’re waiting for perfect. In this 60-second clip, Sasha explains why the fastest way to grow is to stop overthinking and just take action. You don’t need perfect systems to start scaling—you…
Are you holding back your real estate growth because you’re afraid to let go of control? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with the sharp and candid Sasha Tripp, founder of Story House Real Estate in Central Virginia. Sasha opens up about her…
Jim Cronin explains why AI traffic is better traffic. Leads coming from Google AI overviews or GPT results are more engaged, ask smarter questions, and are closer to converting. Want to be visible in AI search? Start at ReadTomato.com. Watch the full webinar at tracyhayespodcast.com/webinar #AIVisibilityStrategy #RealEstateSEO #ReadTomato #RealEstateBlogging #ContentMarketingForAgents
Are you holding back your real estate growth because you’re afraid to let go of control? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with the sharp and candid Sasha Tripp, founder of Story House Real Estate in Central Virginia. Sasha opens up about her…
What’s up everyone — welcome back to the Real Estate Excellence Podcast Live. I’ve got a rising star in Northeast Florida real estate joining me today. She’s a second-generation Realtor, a St. Johns County local, and she’s absolutely crushing it in this market — multiple million-dollar deals closed in 2025,…
Want AI to Find You? Tackle the Hard Stuff. Jim Cronin of ReadTomato.com shares a critical truth: If you want to build trust and authority in AI search, don’t shy away from the tough topics. Answer the real questions your audience is searching — insurance issues, flood zones, market fears…
The Secret to Writing Blog Titles That AI (and Humans) Can’t Ignore Jim Cronin of ReadTomato.com reveals a smart content trick: address your client's real fears head-on — even the ones they never say out loud. Using what he calls “negative titles with positive spin,” you not only capture attention…
Not tech-savvy? You don’t have to be. 🤖📲 Jacksonville Beach Realtor @drewkaz_jaxrealtor shares how he uses ChatGPT and Zapier to automate his business—even without being a tech expert. 🗣 “I get a lead on my website... I don’t lift a finger. Zapier sends it to my follow-up box and creates…
