They don't remember her name. They remember the pineapple. Laura Jean Ranneklev — broker-owner of REMAX Welcome Home in St. Johns County. Here's the branding move every agent should steal. DESCRIPTION BODY (after "...more"): Your brokerage is not your brand. You are. Most agents lean on the big-box logo and…
She'd Rather Lose the Listing Than Lie to Get It #shorts #realestateexcellence Description:Most agents tell sellers what they want to hear to win the listing. Windy Keene tells them the truth — even if it means walking away. A 20-year St. Johns County Realtor shares the closing day moment that…
Title:She'd Rather Lose the Listing Than Lie to Get It #shorts #realestateexcellence Description:Most agents tell sellers what they want to hear to win the listing. Windy Keene tells them the truth — even if it means walking away. A 20-year St. Johns County Realtor shares the closing day moment that…
If a hidden lien, fraudulent seller, or wire scam surfaced after closing, would you know who is actually protecting your ownership rights? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Megan Lopez. Megan is an Agent Account Manager with Fidelity National Financial and a…
New agents ask what to do first. Laila's answer is blunt. Find the highest producer in your office and give them half. It will pay off more than any course you'll ever take. #shorts Laila Hassan ran a team for a while and realized something: agents learned more just by…
Price. Marketing. Presentation. All three have to work together — and 20-year St. Johns County Realtor Windy Keene explains exactly what she tells every seller before the sign goes in the yard. Homes are still moving fast and getting multiple offers in today's market. But only the ones that check…
"My kids rely on me for everything — finding balance in all of this, you have to have boundaries." — Joselyn Reyes Carrion Full episode → tracyhayespodcast.com/324 Single mom of three. Team lead of 16 agents. Jacksonville's 2025 Best Realtor. Joselyn Reyes gets real about what it takes to run…
New construction doesn't mean no problems — it means you need to find them before they get poured into the slab. 20-year St. Johns County Realtor Windy Keene explains why skipping a home inspection on a brand new build is one of the most expensive mistakes a buyer can make.…
Most agents wait for the MLS to do the work. Laila Hassan calls agents before the sign hits the yard. Here's the move that sells homes before they're even listed. Laila has been selling Jacksonville real estate for 25 years — and one of her biggest edges is what she…
Builder lenders may seem convenient — but they're not always your best deal. 🚨 20-year St. Johns County Realtor Windy Keene reveals how comparing outside lenders saved her buyer thousands — and why your Realtor's involvement makes ALL the difference. 🎧 Full Episode → tracyhayespodcast.com/320 👥 Follow Windy: 🌐 athomeinjacksonville.com…
"I always say buy land — because they're not making those anymore." — Joselyn Reyes Carrion Full episode → tracyhayespodcast.com/324 Jacksonville Realtor and iMath Team Lead Joselyn Reyes breaks down why land is one of the most overlooked investments in Northeast Florida right now — and why the people who…
AI is changing how buyers find agents — and most brokers are already behind. Laura Jean Ranneklev is the broker-owner of RE/MAX Welcome Home in Northeast Florida, a marketing powerhouse, and one of the region's top-producing real estate leaders. She built her brokerage in a challenging market by leaning into…
Sellers padding their list price to leave room to negotiate are the ones sitting 45-60 days with no offers. 20-year St. Johns County Realtor Windy Keene breaks down exactly why pricing right from day one is the only strategy that works in today's market. 🎙️ Full Episode → tracyhayespodcast.com/320 📲…
Your offer means nothing if the property won't appraise. 🎙️ ▶️ Full Episode: tracyhayespodcast.com/323 Marissa Scott says it straight — you can offer anything you want, but if the numbers don't support it the deal falls apart at the appraisal. A 19-year agent's job isn't just writing the offer. It's…
tracyhayespodcast.com/319 The VA loan is one of the most powerful home buying tools available in Jacksonville and Northeast Florida. And sellers are turning it down because of bad information. Allison Chance of Anchored Real Estate Group hears it constantly. A seller gets a strong VA offer and their agent steers…
What a 19-year agent wishes someone told her on day one. 🎙️ ▶️ Full Episode: tracyhayespodcast.com/323 Marissa Scott built one of Northeast Florida's top real estate careers — and she'll tell you the one thing that almost derailed it early. Real estate is cyclical. Always has been. The agents who…
tracyhayespodcast.com/319 Not a single showing. Then overnight everything changed. Allison Chance of Anchored Real Estate Group watched the Jacksonville market shift in real time — and what triggered it was not interest rates, not the economy, not some external force. It was sellers finally getting serious about price. After months…
This is how a 19-year agent negotiates. 🎙️ ▶️ Full Episode: tracyhayespodcast.com/323 Before Marissa Scott writes a single offer she checks the listing history, the last price reduction date, and picks up the phone to call the listing agent directly. Knowing the seller's motivation changes everything. Are they carrying two…
tracyhayespodcast.com/319 One of the most expensive myths in new construction real estate — and buyers fall for it every single day. Allison Chance of Anchored Real Estate Group breaks it down clearly. If you walk into a builder's model home unrepresented and your friend walks in with a realtor —…
She survived the 2008 crash, raised two kids alone, and became one of Jacksonville's most trusted luxury agents — here's exactly how she did it. Laila Hassan has seen every side of real estate: mortgage lending, short sales, foreclosures, luxury listings, and a market that has changed dramatically over 25…
The truth nobody wants to hear about pricing your home. 🎙️ ▶️ Full Episode: tracyhayespodcast.com/323 Marissa Scott has been one of Northeast Florida's top listing agents for nearly 19 years — and she'll tell you what other agents won't. When it comes to pricing, sensitivity and honesty have to coexist.…
(Getting Approved Is NOT the Same as Affording the Home) #shorts #realestateexcellence Watch the full episode here: https://www.tracyhayespodcast.com/315 Taylor Diaz explains a key mistake many buyers make in today’s market: confusing what they can get approved for with what they should actually feel comfortable paying each month. In this short…
New construction sales and traditional real estate look similar from the outside — but Craig Kincheloe says they require completely different skill sets. One has buyers coming to you. The other requires you to go get them. If you're thinking about making the switch, watch this first. 🎧 Full Episode…
tracyhayespodcast.com/319 Most buyers never run this calculation. Allison Chance of Anchored Real Estate Group does it for them. You are in a lease. Early termination is two months rent. But the builder just called and said sign today and we will lock you in at 4.99%. The math is not…
