They wouldn't let her into sales. So she found another door. Laila Hassan didn't wait for permission to build her career. 25 years later — she's one of Jacksonville's top luxury agents. Before real estate, Laila was a corporate recruiter who knew she belonged in sales. Her company disagreed. So…
How different would your results be if you stopped focusing on commission splits and started focusing on the tools, mentorship, and systems that actually help you succeed? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Claudia Hernandez. Claudia Hernandez is a Jacksonville real estate…
Full Episode 321: tracyhayespodcast.com/321 "Can we try this price and see what happens?" Nicole Reams hears it every single time — and she already knows exactly how it ends. Sellers want top dollar. Nicole gets that. But when you price above market in this environment, the market tells you the…
🎙️ Full Episode 321: tracyhayespodcast.com/321 "Can we try this price and see what happens?" Nicole Reams hears it every single time — and she already knows exactly how it ends. Sellers want top dollar. Nicole gets that. But when you price above market in this environment, the market tells you…
"It's not about the team lead — this is not the Jocelyn show. I want everybody to be successful." — Joselyn Reyes Carrion Full episode → tracyhayespodcast.com/324 iMath Team Lead Joselyn Reyes breaks down what it actually means to build a real estate team — training, leads, tools, and a…
Don't ignore your intuition! Fraudsters exploit human behavior with sob stories. If something feels shady, dig deeper. Protect yourself by listening to that inner voice. #Intuition #FraudPrevention #ScamAlert #PersonalSafety #TrustYourGut
100% commission isn't free. Somebody's paying for the technology. Laura Jean Ranneklev — broker-owner of REMAX Welcome Home in St. Johns County, FL. She breaks down why your monthly brokerage fee is actually your storefront. DESCRIPTION BODY (after "...more"): Most agents chase the highest split and ignore everything else. Then…
🎙️ Full Episode 321: tracyhayespodcast.com/321 Nicole Reams has done over $100M in solo production and luxury is one of her core specialties. Her two-step listing process starts before the home ever hits the market — and it's exactly why her high-end listings close fast while others sit for a year.…
They don't remember her name. They remember the pineapple. Laura Jean Ranneklev — broker-owner of REMAX Welcome Home in St. Johns County. Here's the branding move every agent should steal. DESCRIPTION BODY (after "...more"): Your brokerage is not your brand. You are. Most agents lean on the big-box logo and…
She'd Rather Lose the Listing Than Lie to Get It #shorts #realestateexcellence Description:Most agents tell sellers what they want to hear to win the listing. Windy Keene tells them the truth — even if it means walking away. A 20-year St. Johns County Realtor shares the closing day moment that…
Title:She'd Rather Lose the Listing Than Lie to Get It #shorts #realestateexcellence Description:Most agents tell sellers what they want to hear to win the listing. Windy Keene tells them the truth — even if it means walking away. A 20-year St. Johns County Realtor shares the closing day moment that…
If a hidden lien, fraudulent seller, or wire scam surfaced after closing, would you know who is actually protecting your ownership rights? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Megan Lopez. Megan is an Agent Account Manager with Fidelity National Financial and a…
New agents ask what to do first. Laila's answer is blunt. Find the highest producer in your office and give them half. It will pay off more than any course you'll ever take. #shorts Laila Hassan ran a team for a while and realized something: agents learned more just by…
Price. Marketing. Presentation. All three have to work together — and 20-year St. Johns County Realtor Windy Keene explains exactly what she tells every seller before the sign goes in the yard. Homes are still moving fast and getting multiple offers in today's market. But only the ones that check…
"My kids rely on me for everything — finding balance in all of this, you have to have boundaries." — Joselyn Reyes Carrion Full episode → tracyhayespodcast.com/324 Single mom of three. Team lead of 16 agents. Jacksonville's 2025 Best Realtor. Joselyn Reyes gets real about what it takes to run…
New construction doesn't mean no problems — it means you need to find them before they get poured into the slab. 20-year St. Johns County Realtor Windy Keene explains why skipping a home inspection on a brand new build is one of the most expensive mistakes a buyer can make.…
Most agents wait for the MLS to do the work. Laila Hassan calls agents before the sign hits the yard. Here's the move that sells homes before they're even listed. Laila has been selling Jacksonville real estate for 25 years — and one of her biggest edges is what she…
Builder lenders may seem convenient — but they're not always your best deal. 🚨 20-year St. Johns County Realtor Windy Keene reveals how comparing outside lenders saved her buyer thousands — and why your Realtor's involvement makes ALL the difference. 🎧 Full Episode → tracyhayespodcast.com/320 👥 Follow Windy: 🌐 athomeinjacksonville.com…
"I always say buy land — because they're not making those anymore." — Joselyn Reyes Carrion Full episode → tracyhayespodcast.com/324 Jacksonville Realtor and iMath Team Lead Joselyn Reyes breaks down why land is one of the most overlooked investments in Northeast Florida right now — and why the people who…
AI is changing how buyers find agents — and most brokers are already behind. Laura Jean Ranneklev is the broker-owner of RE/MAX Welcome Home in Northeast Florida, a marketing powerhouse, and one of the region's top-producing real estate leaders. She built her brokerage in a challenging market by leaning into…
Sellers padding their list price to leave room to negotiate are the ones sitting 45-60 days with no offers. 20-year St. Johns County Realtor Windy Keene breaks down exactly why pricing right from day one is the only strategy that works in today's market. 🎙️ Full Episode → tracyhayespodcast.com/320 📲…
Your offer means nothing if the property won't appraise. 🎙️ ▶️ Full Episode: tracyhayespodcast.com/323 Marissa Scott says it straight — you can offer anything you want, but if the numbers don't support it the deal falls apart at the appraisal. A 19-year agent's job isn't just writing the offer. It's…
tracyhayespodcast.com/319 The VA loan is one of the most powerful home buying tools available in Jacksonville and Northeast Florida. And sellers are turning it down because of bad information. Allison Chance of Anchored Real Estate Group hears it constantly. A seller gets a strong VA offer and their agent steers…
What a 19-year agent wishes someone told her on day one. 🎙️ ▶️ Full Episode: tracyhayespodcast.com/323 Marissa Scott built one of Northeast Florida's top real estate careers — and she'll tell you the one thing that almost derailed it early. Real estate is cyclical. Always has been. The agents who…
