One buyer's must-have: nowhere near a cell tower. So she went looking. 🎙️ Full Episode 343: tracyhayespodcast.com/343 Niki Sparks: "You want your name to be a billboard on that house." Put a client in a bad situation and that billboard works against you. So she treats every client's purchase like…
What does it take to survive a housing crash, navigate difficult clients, and build a real estate career that lasts? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Tiara Bolton. Tiara Bolton is a Jacksonville native, Realtor with Momentum Realty, and seasoned real estate…
Her hardest referrals to fill are the easiest markets to win. 🎙️ Full Episode 341: tracyhayespodcast.com/341 Kati Spaniak tells Tracy Hayes the referrals she struggles most to place are rural. So if you are a rural agent, you assume she will never have one for you. It is the opposite.…
Automate the emails. Never automate the human. 🎙️ Full Episode 344: tracyhayespodcast.com/344 Tracy Hayes asks Travis Moore how AI has changed his business and where it helps from here. Travis calls it an incredible tool, and the systems his team runs on are already building it in. They automate anything…
Nobody is withholding your taxes anymore. 🎙️ Full Episode 343: tracyhayespodcast.com/343 Tracy Hayes asks what she tells new agents about the business owner mindset. Niki Sparks gives the list. 1. Open a business bank account. Never mix personal money with business money. 2. From your first deal, set aside money…
She built an entire business on this one sentence. 🎙️ Full Episode 340: tracyhayespodcast.com/340 Tracy Hayes does the math out loud on a client Bailey Martin is educating right now: assuming this relationship holds for two years, they're probably going to refer her one or two people in that window.…
The referral fee is disclosed before you ever ask for the referral. 🎙️ Full Episode 341: tracyhayespodcast.com/341 Kati Spaniak tells her viewers straight out that she gets paid on the referral, and they sign it before she ever sends them an agent. That is the whole reason for the name.…
Everyone in the transaction is on your plane. Your job is landing it at a happy closing. 🎙️ Full Episode 344: tracyhayespodcast.com/344 Before real estate, Travis Moore worked at resorts and hotels, including the Casa Monica in St. Augustine. One lesson stuck with him: "You're not here to do a…
Her condition for joining the brokerage: zero cold calls. 🎙️ Full Episode 343: tracyhayespodcast.com/343 Tracy Hayes points out that the way one agent pulls business from their sphere looks nothing like how the agent at the next desk does it. Niki Sparks drew her line on day one. When she…
They need a lot of support. They don't know anything about the process. 🎙️ Full Episode 340: tracyhayespodcast.com/340 Bailey Martin loves working with first-time home buyers, and she'll tell you why in one line: "I just love helping people get into the game." Her reasoning is straight math. "You get…
85,000 subscribers. 11 million views. An audience of sellers, not agents. 🎙️ Full Episode 341: tracyhayespodcast.com/341 Kati Spaniak does not hedge it with Tracy Hayes: "I think what I'm doing is going to change the real estate industry. I truly believe it." It is her and her daughter Lisa. That…
Mentoring the agents who could compete with her doesn't worry her at all. 🎙️ Full Episode 343: tracyhayespodcast.com/343 Niki Sparks serves on her office's Associate Leadership Council, mentoring new agents as they come in. So why share what works? "I have no desire to be everyone's realtor." Some clients will…
The agents with 4,000 sales stopped playing the 90-day game a long time ago. 🎙️ Full Episode 341: tracyhayespodcast.com/341 Kati Spaniak's read on why most agents never break through: they operate inside a 90-day window. The ones who do break through do not. "I've got 4,000 sales because I've learned…
Most agents picture a TC as someone who checks boxes. That is not the job. 🎙️ Full Episode 344: tracyhayespodcast.com/344 Tracy Hayes asks Travis Moore what agents picture when they hear "transaction coordinator," and how far off that is from what he actually delivers. Travis says most people assume a…
Who actually needs a transaction coordinator, and why is the belief that only top producers need one costing mid-level agents money? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Travis Moore. Travis Moore is a co-founder of Next Level Agent Support who has spent…
The day you get licensed, you stop being an employee. Most new agents miss that. 🎙️ Full Episode 343: tracyhayespodcast.com/343 Niki Sparks doesn't soften it: "You are now a business owner. You own a business. You're building a business." It's why she chose Keller Williams after interviewing several brokerages. "I…
If you are a top agent in your market, she already knows which list you are on. 🎙️ Full Episode 341: tracyhayespodcast.com/341 Tracy Hayes points out what an agent actually gets out of this: the client shows up already educated. No re-selling. The work is done before the appointment starts.…
Passing the exam keeps you out of trouble. It does not teach you how to sell a house. 🎙️ Full Episode 343: tracyhayespodcast.com/343 Niki Sparks tells every agent coming into the business the same thing: get the proper training. "The real estate exam in the state of Florida does not…
There is almost no barrier to entry. That is the whole problem. 🎙️ Full Episode 341: tracyhayespodcast.com/341 Kati Spaniak has closed more than 700 transactions, and she still learns something new on every single contract she writes. "That is the only way you learn in this industry. On-the-job training. Which…
A $20,000 gap. One question closed it. 🎙️ Full Episode 339: tracyhayespodcast.com/339 Tracy Hayes has watched buyers walk away from a $600,000 house over $1,000 — the same people who'd drop $1,000 on a pair of shoes without blinking. Somewhere in the negotiation they lose the fact that they love…
She could map every neighborhood in World Golf Village. Then she moved. 🎙️ Full Episode 340: tracyhayespodcast.com/340 Tracy Hayes points out the obvious risk with Anastasia Island: you don't just buy a house and decide you're running an Airbnb. There are things you have to learn — fast — when…
Price it high to test the market and you've already started from behind. 🎙️ Full Episode 339: tracyhayespodcast.com/339 Marilyn Gilman's answer to the seller who wants to test the market is flat: there's no such thing. You're leading from behind before you've begun. "I think that's a terrible way to…
Can you build a successful real estate business without cold calls, paid leads, or door knocking? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Niki Sparks. Niki Sparks is a St. Augustine real estate professional with Keller Williams Atlantic Partners whose deep family roots…
Ten years of expertise. One bridge. Back to the bottom of the curve. 🎙️ Full Episode 340: tracyhayespodcast.com/340 Bailey Martin knew her territory cold — she says she could almost draw an exact map of every neighborhood between World Golf Village and Julington Creek, because she worked it that hard…
