LoKation Real Estate just took brokerage innovation to another level. 🚀 Jonathan Lickstein shares how his team created a custom AI avatar—trained on 12 million+ words from their training manuals, coaching guides (Tom Ferry, Mike Ferry), and internal best practices. It’s built using OpenAI’s dev tools, and it speaks exactly…
“POV: You’re trying to sell your house… but your ceiling light looks like a bra. 💡😂 Top 1% Realtor Sarah Schwartz explains why ‘boob lights’ gotta go if you want top dollar. Yes, it’s a real thing—and yes, buyers notice. #RealEstateExcellencePodcast #BoobLight #RealtorHumor #HomeSellingTips #JacksonvilleRealtor #TopRealtorsFlorida #RealEstateTikTok #HomeStagingFail #RealtorReact #SarahSchwartz”
Most sellers don’t realize how critical it is to see the competition. 🏡 In episode 302, Dori Nugent breaks down her proven strategy of physically taking her sellers to visit local turnkey homes so they can understand what “move-in ready” really looks like—and price and prep accordingly. It’s one of…
What if the secret to scaling your real estate business isn’t leads—but relationships? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes back powerhouse Realtor Sarah Schwartz, who shares how she dominated her market with over $36 million in sales from 57 transactions—all while managing life as…
Stop Chasing Followers. Do This Instead #shorts #realestateexcellence Realtors: Is it better to have 10,000 followers or 100 real conversations? Amy Barton-Cotney breaks down what actually moves the needle in your real estate business—and why agents focusing on follower count are missing the bigger picture. 🎧 Full episode: tracyhayespodcast.com/303 📺…
An AI avatar armed with 12 million words of training—policy, procedures, coaching manuals—ready to answer your burning questions. It speaks with your broker's tonality. Ask away! #AIAvatar #ArtificialIntelligence #Coaching #RealEstate
Description (YouTube Shorts format): Dori Nugent shares the secret behind her social media success—and it’s not what most agents are doing. 👀 Want more engagement and real trust? Stop posting only listings. 🎧 Full episode → https://tracyhayespodcast.com/302 👤 Follow Dori: @dorinuge 📍 Jacksonville | St. Augustine | St. Johns County…
Jonathan Lickstein breaks down why 100% commission alone won’t make you successful—but combined with real systems and support, it becomes a powerful agent model. 📍 “They always say 100% of nothing is nothing. Well, if you're doing nothing, you're also not for us.” — Jonathan Lickstein LoKation Real Estate runs…
Your client doesn’t care about your sales record—they care if you understand them. In this clip from episode 302, Tracy and Dori break down how top agents build trust fast by focusing on trending buyer concerns and showing real empathy from the first five minutes. 🎧 Full episode → tracyhayespodcast.com/302…
Are you missing out on 90% of your potential business because you’re afraid to show your face on social media? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Amy B. Cotney, a real estate powerhouse who’s turned her authentic personality into a thriving brand online. With…
Can AI really review real estate contracts? Top broker Jonathan Lickstein says yes—and it's already handling 74% of document reviews at his brokerage. 📍 “One of the most important things brokers need to do is review contracts… but 74% of docs are now alleviated with AI, because most of them…
They’d never heard of St. Augustine—until one picture changed everything. 🌴 In this episode 302 clip, Dori Nugent shares how she and her husband stumbled on Florida’s best-kept secret, fell in love with Vilano and Anastasia Island, and booked a second trip immediately. 🎧 Full episode → tracyhayespodcast.com/302 📍 St.…
When Jonathan Lickstein moved to a new city, he didn’t cold call. He didn’t buy leads. He joined his son’s youth sports league. 📍 “Really, the bulk of my business… came from relationships with youth sports organizations—coaching teams, meeting the parents, volunteering…” — Jonathan Lickstein In this clip, Jonathan—COO of…
Are you building a business that feels like you—or one you think people expect to see? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes powerhouse agent Dori Nugent, whose bold pivot from a 20-year fitness career to real estate during the pandemic has quickly made her…
Posting your sales volume doesn’t move buyers. 💯 They want to feel something. They want to know what they’re missing out on. In this clip from episode 302, we break down why “$20 million in sales” means nothing to your average buyer—and what to show instead if you want to…
Want to create a contract without typing it? 🧠✍️ In this clip, top broker Jonathan Lickstein reveals an AI voice assistant that lets agents speak contract terms aloud and instantly generates a draft in your inbox — ready for tweaks and e‑signature. No more driving back to the office. No…
In 2025, real estate success isn’t just about hustle—it’s about data. In this clip from Episode 301 of the Real Estate Excellence Podcast, Jonathan Lickstein—COO of LoKation Real Estate—explains why data is the most underused asset in an agent’s business. 📍 “Data is extremely valuable… There’s no such thing as…
Fear kills careers. Discipline builds them. In this clip from Episode 301 of the Real Estate Excellence Podcast, national brokerage leader Jonathan Lickstein shares the hard truth every real estate agent needs to hear: 📍 “I wasn’t afraid to talk to people. You just have to do it. Go make…
No matter where you are, real estate is a people business. In this clip from Episode 301 of the Real Estate Excellence Podcast, top broker Jonathan Lickstein explains how networking built his career—from island life in Honduras to one of the most powerful independent brokerages in Florida. 📍 “It doesn't…
Overthinking is killing your growth. In this powerful 60-second mindset clip, Sasha Tripp shares the exact advice she gives agents stuck in decision paralysis: You’ll never have 100% clarity. But you’ll learn more from action than hesitation ever taught you. Whether it’s launching a brand, hiring your first assistant, or…
What makes a great real estate broker? Jonathan Lickstein says it starts with showing up. In this clip from Episode 301 of the Real Estate Excellence Podcast, Jonathan explains exactly how he stays personally connected with 5,000+ agents across six states—and why real support always beats fancy tools. 📍 “You’re…
In this clip from the Real Estate Excellence Podcast, Emma Horvatincic — a standout Realtor with Berkshire Hathaway HomeServices Florida Network Realty — gets real about what matters most to her personally when helping buyers and sellers. If you want an agent who goes beyond paperwork and puts your needs…
What if the key to scaling your real estate career wasn’t selling more—but letting go? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Jonathan Lickstein, the award-winning COO of one of the nation’s fastest-growing independent brokerages. From launching his career unexpectedly in Honduras to…
Sasha Tripp isn’t just using AI to write emails or generate listing ads. She built an AI board of directors—a virtual advisory panel that helps her think like a CEO. Each “seat” represents a mindset: operations, finance, sales, vision. It’s how she avoids emotional decisions and gets clarity in business.…
