Price it high to test the market and you've already started from behind.
🎙️ Full Episode 339: tracyhayespodcast.com/339
Marilyn Gilman's answer to the seller who wants to test the market is flat: there's no such thing. You're leading from behind before you've begun. "I think that's a terrible way to look at it."
Then she reads the room. What is the market actually bearing right now?
Buyers are shrewd and they're taking their time. There's a lot of bad information out there and a lot of good information. What buyers are hunting is closing cost help and assistance — because that's real cash today. They can afford the payment. They just can't get to the table.
Which is why she won't run a script. It's buyer- and seller-dependent, a different person every single time, and no two transactions are the same.
📲 Connect with Marilyn Gilman | The Gilman Group, Berkshire Hathaway HomeServices:
🌐 thegilmangroupfl.com
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