“I think they need to see a personal side of you and that they're not a transaction.” In today’s real estate world — especially in Jacksonville and across Northeast Florida — it’s easy to become transactional. But the best agents understand something different. People don’t want to feel like a…
“That would be the number one reason I started going to events — to build my referral network.” In this clip from Episode 309 of the Real Estate Excellence Podcast, Christina Swyers explains why attending real estate events — locally and nationally — changed her business. It wasn’t about the…
“You just have to try… and fail forward.” In this 53-second clip from Episode 309 of the Real Estate Excellence Podcast, Christina Swyers breaks down the mindset that separates average agents from true leaders. Success in real estate — especially in competitive markets like St. Augustine, Jacksonville, and St. Johns…
Have you ever had a deal completely fall off the rails? Tina Priest shares a real moment from a Northeast Florida transaction where everything was going wrong at once. “Yes. I had a deal falling off the rails and yeah, I had to laugh and adapt… we got through it.…
“How do you compete with a builder offering rate buy-downs, closing costs, and incentives?” In this clip from Episode 309 of the Real Estate Excellence Podcast, Christina Swyers talks about one of the biggest challenges sellers face in St. Augustine, Jacksonville, and St. Johns County — listing a resale home…
What’s the most human moment you’ve experienced in real estate? Tina Priest shares a powerful reminder from a transaction in Northeast Florida. She was working with another agent when that agent’s father passed away mid-deal. “I was like, ‘How can I be helpful?’… because, you know, we’re humans too.” In…
“It matters who your lender is.” In this clip from Episode 309 of the Real Estate Excellence Podcast, Christina Swyers explains why choosing a local lender in St. Augustine, Jacksonville, and St. Johns County can make or break your homebuying experience. Yes, a big online lender might advertise a competitive…
If you had to prove your value to every buyer before showing a single home, what would you change first in your process? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Kim Knapp. Kim shares her vision for leading the Northeast Florida Association of…
Builder reps and realtors don’t have to clash. In this clip, Jerry explains how he builds strong, lasting relationships with agents—through communication, follow-up, content collaboration, and making sure everyone wins. “My realtors are my network.” If you work with new construction—or want better results bringing buyers to builders—this is required…
“Don’t just walk into a builder model without your own Realtor.” In this clip from Episode 309 of the Real Estate Excellence Podcast, Christina Swyers explains why buyers in St. Augustine, Jacksonville, and St. Johns County must have their own representation when purchasing new construction. Builder reps work for the…
🎧 Full episode → https://www.tracyhayespodcast.com/306 “If you’re too busy to educate yourself… what are you really busy doing?” This clip hits hard. Robyn McIntosh calls out one of the biggest lies in real estate: “I’m too busy.” Too busy to attend meetings. Too busy to train. Too busy to sharpen…
What’s the biggest misconception about Florida real estate? In this clip from Episode 309 of the Real Estate Excellence Podcast, Christina Swyers shares what clients believe about buying in Florida that drives her nuts — especially in St. Augustine, Jacksonville, and St. Johns County. From taxes and CDD fees to…
This is what real relationships look like. Jerry explains why, when a referral agent calls him on his day off, he shows up anyway—because protecting relationships and client experience always comes first. “If a realtor calls me and needs me, I’m going in.” This is the level of service that…
🎧 Watch the full episode → https://www.tracyhayespodcast.com/306 They forgot the AC drain pipe. In a BRAND NEW home. Instead of running it through the slab like they should have… they had to reroute it AFTER construction and install a pump system that could fail. Now imagine that pump goes out…
If you had to lose the paperwork and keep only one habit to grow your business this year would it be answering the phone or following up? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Tina Priest. Tina shares how her service first mindset…
👉 Watch the full episode: https://www.tracyhayespodcast.com/308 What really changes when you go from retail real estate to a builder site agent? Should You Be A Builder Site Agent Instead? #shorts #realestateexcellence In this clip, Jerry breaks down the mindset shift that transformed his career—moving from juggling multiple side hustles to…
Full episode: www.tracyhayespodcast.com/308 Madison Partridge thought real estate would be HGTV. Pretty houses. Easy sales. Flexible days. Reality? Hard work. Ownership. Pressure. Freedom. In this clip, Madison explains why she fell in love with real estate not because it was easy—but because she could build something of her own. No…
A lot of agents think builder site sales are “easy money.” Jerry shuts that down fast. In this clip, he explains why working as a site agent is harder than most people realize—from strict rules to competition with other site agents and the pressure to execute daily. “It’s not easy.…
This Open House Setup Is Why Buyers Trust Her Instantly Full episode: www.tracyhayespodcast.com/308 Most agents think open houses fail because of the market. Madison Partridge says that’s not true. In this clip, Madison breaks down why open house setup is everything—and how first impressions decide whether buyers see you as…
Full episode → https://www.tracyhayespodcast.com/306 "You need to have your eyes wide open when you’re buying new construction." — Robyn McIntosh Here’s the truth: builder reps work for the builder. You need someone in your corner. In this powerful clip from Episode 306, Robyn explains why every buyer should bring a…
Full episode: www.tracyhayespodcast.com/308 “If you know just ONE more thing than your client… you earn their trust.” In this clip, Madison Partridge explains the simple mindset shift that wins business in real estate—especially at open houses. You don’t need scripts. You don’t need pressure. You need preparation. Know one more…
What would your real estate career look like if you stopped learning and finally acted? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Christina Swyers breaks down the mindset, systems, and discipline that transformed her from a brand-new agent into a multi-state real estate…
The best agents don’t fear competition—they crave challenge. Rachel Hanes shares why she intentionally surrounds herself with strong, high-integrity professionals who push her to elevate her game. 💬 “I want agents around me who challenge me—who make me better.” This mindset is how real estate teams rise together. 📍 Jacksonville…
Full episode → https://www.tracyhayespodcast.com/306 "I lead with confidence and clarity—no opinions, just data." — Robyn McIntosh This is what top-tier service sounds like. In this moment from Episode 306, Robyn breaks down what sets her apart from the average agent: 💥 Clear communication 💥 Zero fluff, zero ego 💥 Data…
