What if the people who doubted your dreams actually helped fuel your success? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with powerhouse realtor Rachel Hanes, a former educator turned top-producing real estate agent in Northeast Florida. Rachel shares her inspiring journey from a young…
Why You Should Ditch a Brokerage That Won’t Commit #shorts #realestateexcellence “Real estate is like dating—if you don’t see it going to the next level, why stay? 💡 Top 1% Northeast Florida Realtor Sarah Schwartz shares a bold analogy about switching brokerages—and why settling hurts your growth. Agents: If you’re…
Would you rather work with someone you know… or just someone who sells? 🤔 Top Realtor Sarah Schwartz shares how showing up as a real human—kids, wins, losses, and all—builds the kind of trust that sells homes without selling. This is relationship marketing that actually works. 💬❤️ 🎧 Full Episode…
Want to sell faster—and for more money? Start here. 🛠️🏠 In episode 302, top agent Dori Nugent shares her go-to advice for sellers: paint, neutralize, and tackle odors. Buyers want move-in ready, clean, and fresh homes—and Dori tells you exactly where to start. 🎧 Full episode → https://tracyhayespodcast.com/302 👤 @dorinuge…
I Use TikTok to Win Listings #shorts #realestateexcellence If you're not using your social media stats on listing appointments, you're leaving leverage on the table. Amy Barton-Cotney shows how she uses her TikTok and Instagram reach to win luxury listings—and why sellers care more about eyeballs than ever. 🎧 Full…
$10M in sales… from hot chocolate bombs? 🍫💣 Top 1% Realtor Sarah Schwartz proves community wins. 97 out of 100 homes in her neighborhood know her name—not from cold calls, but from kindness. Drop the business card. Build the relationship. 👏 🎧 Full Episode → tracyhayespodcast.com/304 📲 IG: @sarahschwartzrealtor 🌐…
Helping Realtors Grow Online #shorts #realestateexcellence “I’m here to help you grow. That’s my jam.” Amy Barton-Cotney doesn’t just talk about social media—she helps real estate agents actually build a business with it. If you're stuck or scared to start, this is the mindset shift you need. 🎧 Full episode:…
Too many agents are selling square footage and zip codes. 🔑 What buyers actually want? A life upgrade. In this clip from episode 302, we talk about the power of selling the dream—walks on the beach, dinners outside in February, and what it feels like to live in St. Augustine.…
“‘Oh my God… you actually answered your phone.’ 📞 Yep. That’s the reaction Top 1% Realtor Sarah Schwartz gets—because most agents don’t. Want 80–85% of your business from referrals? Start by showing up. This is how real pros win in 2026. 🔥 🎧 Full Ep → tracyhayespodcast.com/304 📲 IG: @sarahschwartzrealtor…
Moving to the coast? Don’t wing it. 🏖️ In this clip from episode 302, Dori Nugent shares why out-of-town buyers absolutely must work with a local beach expert—someone who knows the flood zones, rental rules, and the lifestyle that comes with oceanfront living. She’s helped dozens of families relocate with…
This One Color Built My Brand #shorts #realestateexcellence Want clients to remember you instantly? Amy Barton-Cotney shares how a single pink dress became a cornerstone of her real estate brand—and why what you wear might be your most underrated marketing tool. 🎧 Full episode: tracyhayespodcast.com/303 📺 YouTube: youtube.com/@Realestateexcellence 📲 Amy’s…
LoKation Real Estate just took brokerage innovation to another level. 🚀 Jonathan Lickstein shares how his team created a custom AI avatar—trained on 12 million+ words from their training manuals, coaching guides (Tom Ferry, Mike Ferry), and internal best practices. It’s built using OpenAI’s dev tools, and it speaks exactly…
“POV: You’re trying to sell your house… but your ceiling light looks like a bra. 💡😂 Top 1% Realtor Sarah Schwartz explains why ‘boob lights’ gotta go if you want top dollar. Yes, it’s a real thing—and yes, buyers notice. #RealEstateExcellencePodcast #BoobLight #RealtorHumor #HomeSellingTips #JacksonvilleRealtor #TopRealtorsFlorida #RealEstateTikTok #HomeStagingFail #RealtorReact #SarahSchwartz”
Most sellers don’t realize how critical it is to see the competition. 🏡 In episode 302, Dori Nugent breaks down her proven strategy of physically taking her sellers to visit local turnkey homes so they can understand what “move-in ready” really looks like—and price and prep accordingly. It’s one of…
What if the secret to scaling your real estate business isn’t leads—but relationships? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes back powerhouse Realtor Sarah Schwartz, who shares how she dominated her market with over $36 million in sales from 57 transactions—all while managing life as…
Stop Chasing Followers. Do This Instead #shorts #realestateexcellence Realtors: Is it better to have 10,000 followers or 100 real conversations? Amy Barton-Cotney breaks down what actually moves the needle in your real estate business—and why agents focusing on follower count are missing the bigger picture. 🎧 Full episode: tracyhayespodcast.com/303 📺…
An AI avatar armed with 12 million words of training—policy, procedures, coaching manuals—ready to answer your burning questions. It speaks with your broker's tonality. Ask away! #AIAvatar #ArtificialIntelligence #Coaching #RealEstate
Description (YouTube Shorts format): Dori Nugent shares the secret behind her social media success—and it’s not what most agents are doing. 👀 Want more engagement and real trust? Stop posting only listings. 🎧 Full episode → https://tracyhayespodcast.com/302 👤 Follow Dori: @dorinuge 📍 Jacksonville | St. Augustine | St. Johns County…
Jonathan Lickstein breaks down why 100% commission alone won’t make you successful—but combined with real systems and support, it becomes a powerful agent model. 📍 “They always say 100% of nothing is nothing. Well, if you're doing nothing, you're also not for us.” — Jonathan Lickstein LoKation Real Estate runs…
Your client doesn’t care about your sales record—they care if you understand them. In this clip from episode 302, Tracy and Dori break down how top agents build trust fast by focusing on trending buyer concerns and showing real empathy from the first five minutes. 🎧 Full episode → tracyhayespodcast.com/302…
Are you missing out on 90% of your potential business because you’re afraid to show your face on social media? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Amy B. Cotney, a real estate powerhouse who’s turned her authentic personality into a thriving brand online. With…
Can AI really review real estate contracts? Top broker Jonathan Lickstein says yes—and it's already handling 74% of document reviews at his brokerage. 📍 “One of the most important things brokers need to do is review contracts… but 74% of docs are now alleviated with AI, because most of them…
They’d never heard of St. Augustine—until one picture changed everything. 🌴 In this episode 302 clip, Dori Nugent shares how she and her husband stumbled on Florida’s best-kept secret, fell in love with Vilano and Anastasia Island, and booked a second trip immediately. 🎧 Full episode → tracyhayespodcast.com/302 📍 St.…
When Jonathan Lickstein moved to a new city, he didn’t cold call. He didn’t buy leads. He joined his son’s youth sports league. 📍 “Really, the bulk of my business… came from relationships with youth sports organizations—coaching teams, meeting the parents, volunteering…” — Jonathan Lickstein In this clip, Jonathan—COO of…
