[10:01- 18:01] The ying for the yang: how two opposing personalities complement each other into a great team.
Brook and Tammy’s personalities complemented greatly, as one of them was more motivated, and the other was more grounded and realistic.
How Tammy went from a massage therapist to a full-time professional real estate agent
[18:02 - 21:54] The visionary and the integrator: to complement personalities
Tracy cites Rocket Fuel by Wickman and Winters and how businesses require a visionary and an integrator.
How the sisterhood bond helps Brook and Tammy connect on a deeper level, and how this benefits their business.
How Brook and Tammy deal with the ego of the sibling rivalry and solve their disagreements.
The balance between self-promotion and bragging.
[21:55 - 26:14] Family, friends, mentorship, and building a real estate career
Brook’s decision to exercise her real estate license after years of taking care of her daily.
The importance of mentorship in jumpstarting Brook’s real estate career.
[26:15 - 31:15] Education, motivation, and teamwork as the keys to jumpstarting a real estate career
How Tammy came into the real estate business by following the steps and advice of her sister.
Hopping on a team is key to getting started and learning the ins and outs of real estate.
[31:16 - 39:00] Working solo vs. working as a team: pros and cons for real estate agents
Real estate is a big multi-level marketing industry, and some companies like EXP don’t hide that.
Dealing with brokerages and the differences in doing so as an individual or a team.
Building real connections with your brokers, teammates, and other agents.
[39:01 - 50:52] Growing in the real estate business: long-term goals and retirement
How to balance gratification, taxes, and investment from your real estate revenues.
The importance of paying taxes on time.
Adding value to potential customers and mentors when starting in the real estate business and organizing events.
When coming to real estate events, you have to take action, talk to others, and focus on learning and building your network.
[50:53 - 01:03:19] The business aspect of real estate: financial confidence, organization, and investment
Working in your business as well as on your business.
The time you need to set aside to organize your business and meet with your partners.
Figuring out your marketing and investment strategies to grow as a business.
[01:03:20 - 01:09:17] Closing difficult deals and dealing with daily challenges
How to deal with houses in poor conditions and sellers with unrealistic price points.
When houses take too long to sell, it’s almost always because they’re not properly priced.
Connecting with clients when you work as a team as opposed to working solo.
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[01:09:18 - 01:15:44] The importance of building a brand and improving your reputation
Treat your customers properly, get the reputation of being easy to work with, and be an active part of your community.
Listing agencies have more power than most people realize when it comes to enabling deals.
Mix and mingle with other agents, agencies, and brokerages by showing up to social events and meetings.
Competition is healthy, as it helps you improve your business and grow your brand.
[01:15:45 - 01:21:59] How to keep your company organized by working as a team
Complementing personalities and abilities lead to a better distribution of work.
Knowing your strengths and weaknesses.
Getting organized is Brett and Tammy’s biggest weakness, but they’re able to figure it out thanks to their complementing abilities.
[01:22:00 - 01:29:18] Appreciating and building bonds with your team
Keep your company family oriented and have various sorts of bonding activities with your team where they get involved with each other.
Nurturing your past clients through social and personal relationships is key to keeping your business consistent.
[01:29:19 - 01:33:04] Is it more important who you know or what you know?
What you know is important to keep your confidence and be effective at what you do.
Brett and Tabby’s different answers reflect their different but complementary personalities.
“You must take a leap of faith and put yourself out there. It doesn’t have to be perfect. Vulnerability is what attracts people to you.” -Brook Hewitt
“Working as a team is great because we have different abilities, strengths, and weaknesses that complement each other, so we just lean towards our natural talents.” -Brook Hewitt
exactly how much you invest back into the business and getting a proper ROI.” -Tammy Baranowski
Make contact with Brook and Tammy to learn more about their business and their approach, or work with them yourself by visiting and following their social media and business pages:
https://twitter.com/jaxlistingsis
