Videos

In this powerful moment, Shannon Messina drops one of the most underrated principles in real estate: owning what you don’t know. Instead of pretending or spinning, she leans into authenticity—offering to find the answer, do the work, and serve with integrity. 💡 “If I don’t know the answer, I’ll figure…

“This is not a me business.” In this clip, Shannon Messina reminds us that behind every great real estate career is a community of clients, cheerleaders, and referrals. Her success in St. Johns County didn’t happen in a vacuum—it happened because she puts people first and treats every client like…

🚨 LIVE NOW: Real Estate Ops That Actually Scale with Lauren Duke! 🚨 Still doing everything yourself? Burnt out from running a “successful” business that’s chaos behind the scenes? Lauren Duke is the former COO of a top 10 mega real estate team—3,000+ transactions, 150 agents trained, 21 expansion locations.…

“Help Me Understand Your Client—And I’ll Build You a Killer Site” – Jim Cronin “You’re thinking about you—not, ‘I want to build a website that serves this particular audience.’ And that’s where it all goes wrong.” 🔥 In this clip, Jim Cronin, founder of ReadTomato.com , reveals the real secret…

“If I’m told no, I will be relentless.” That’s Shannon Messina’s mindset—and it’s exactly what sets elite agents apart. In this clip, Shannon reveals how her refusal to give up turns “no” into deals closed. From getting denied loans to buyers losing hope, Shannon proves that grit, resourcefulness, and a…

“No Excuse—You Should Be Creating Content DAILY” – Jim Cronin “There’s no excuse now because we can create so much content so quickly.” 💡 The tools are here. The tech is ready. The only question is—are you serious about showing up? In this clip, Jim Cronin of ReadTomato.com shares why…

Sellers risk losing fortunes by choosing the wrong agent or making poor real estate decisions. That’s why one expert decided to focus exclusively on seller education—no more ‘shotgunning’ content. The goal? To help sellers avoid costly mistakes and thrive. #realestatetips #sellers #realestateadvice

Are you truly listening to clients or just waiting to ask your next question? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Shannon Messina. Shannon brings a kinetic blend of New York grit and Florida community savvy. In this conversation she unpacks how fitness and training…

A real estate seller's nightmare unfolds! Buyers walk away at closing, but that's not the worst of it. They got sued? Was forced to pay $10,000?! This crazy viral story shows the hidden risks in real estate. #realestatelaw #viralstory #dontgetsued

Most Real Estate Websites Miss THIS Critical Element It’s not about you—it’s about your audience. 💡 Jim Cronin, founder of ReadTomato.com and one of the most respected voices in real estate website strategy, explains why your site needs to reflect a clear brand goal—not your hobbies, awards, or favorite headshots.…

“We don’t say ‘That’s how it’s always been done.’” In this leadership-driven clip from Episode 284 of the Real Estate Excellence Podcast, RealMLS President (2025) Ethan Gregory shares how the MLS is evolving — by listening. Ethan emphasizes that agent feedback matters, and ideas submitted by members are not only…

Relationships can win deals — even when your offer isn’t the highest. Delaney Henderson shares how she’s won offers in competitive markets by building trust and rapport with listing agents. When there were 7 other offers on a home, she promised to make the transaction seamless. That relationship gave her…

LIVE Now on the Real Estate Excellence Podcast! From flipping homes in New York to closing over $10 million in just a few years in Florida, today’s guest brings a dynamic blend of hustle, heart, and real-world experience to the real estate world. Tune in as we go LIVE with…

Want Your Content to Actually Rank in AI Search? "If you want to be a good blogger, get in the shoes of your audience." 💡 Marketing legend Jim Cronin, founder of Real Estate Tomato and ReadTomato.com, breaks down how real estate agents can dominate online by answering the right questions…

Are you building a website that answers your ideal client’s real questions or a brochure that only talks about you? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Real Estate Tomato founder Jim Cronin. Jim breaks down how agents win online today by pairing deeply targeted…

The Future of Real Estate? It's AI-Powered. In this forward-thinking clip from Episode 284 of the Real Estate Excellence Podcast, RealMLS President (2025) Ethan Gregory shares his vision for a smarter real estate industry — one where AI chatbots assist agents, enhance data access, and elevate the home search experience.…

Top agents aren’t untouchable — they’re some of the nicest, most generous people you’ll ever meet. When Delaney Henderson started in real estate, she thought the industry’s biggest producers wouldn’t have time for her. She was wrong. 💡 Her advice: Don’t be afraid to reach out, ask questions, and learn…

Want repeat business and referrals? Delaney Henderson reveals the real secret: consistent, genuine touches with past clients. From quick texts to remembering birthdays, these small gestures have skyrocketed her real estate career. 💡 Whether you’re a new agent or a top producer, these tips will keep you top-of-mind — and…

Today the Real Estate Excellence goes deep with Jim Cronin the the co-founder of ReadTomato a leading real estate digital design company. Web design, Content strategy, SEO, Blogging, Brand Design, Social Media Marketing, Content Marketing, Brand Consulting and Web Development. Jim has over 25 years experience in this space and…

Think all bank-owned homes are “killer deals”? Not so fast. In this clip from Episode 284 of the Real Estate Excellence Podcast, REO specialist Ethan Gregory — Broker Associate at Allison James and President of RealMLS (2025) — breaks down how REO transactions really work. He represents the bank in…

“It took me 9 months to meet an unhappy person here.” Michele Tremblay shares why she loves living in Northeast Florida — from mild seasons to year-round outdoor living and the warm, welcoming community. If you’ve been dreaming about a place where the weather lifts your mood and life feels…

Overpricing your listing? You're losing money before you even hit the market. In this clip from Episode 284 of the Real Estate Excellence Podcast, Jacksonville REO expert Ethan Gregory explains why agents must stop chasing the market down. With 20+ years of experience and 50+ transactions a year, Ethan knows…

Unlocking conversations! Discover how asking 'Where are you now?' organically sparks engaging discussions and reveals deeper insights. People often 'just spill it,' leading to unexpected connections. #conversations #communication #connections #relationships

“People don’t want the brand — they want your brand.” “My brand is honesty. And people trust it.” – Kati Spaniak Kati’s YouTube growth wasn’t luck. It was authenticity. In this clip, she shares the real reason she built 64K+ subscribers — and how trying to sound like everyone else…