“We don’t say ‘That’s how it’s always been done.’” In this leadership-driven clip from Episode 284 of the Real Estate Excellence Podcast, RealMLS President (2025) Ethan Gregory shares how the MLS is evolving — by listening. Ethan emphasizes that agent feedback matters, and ideas submitted by members are not only…
Relationships can win deals — even when your offer isn’t the highest. Delaney Henderson shares how she’s won offers in competitive markets by building trust and rapport with listing agents. When there were 7 other offers on a home, she promised to make the transaction seamless. That relationship gave her…
LIVE Now on the Real Estate Excellence Podcast! From flipping homes in New York to closing over $10 million in just a few years in Florida, today’s guest brings a dynamic blend of hustle, heart, and real-world experience to the real estate world. Tune in as we go LIVE with…
Want Your Content to Actually Rank in AI Search? "If you want to be a good blogger, get in the shoes of your audience." 💡 Marketing legend Jim Cronin, founder of Real Estate Tomato and ReadTomato.com, breaks down how real estate agents can dominate online by answering the right questions…
Are you building a website that answers your ideal client’s real questions or a brochure that only talks about you? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Real Estate Tomato founder Jim Cronin. Jim breaks down how agents win online today by pairing deeply targeted…
The Future of Real Estate? It's AI-Powered. In this forward-thinking clip from Episode 284 of the Real Estate Excellence Podcast, RealMLS President (2025) Ethan Gregory shares his vision for a smarter real estate industry — one where AI chatbots assist agents, enhance data access, and elevate the home search experience.…
Top agents aren’t untouchable — they’re some of the nicest, most generous people you’ll ever meet. When Delaney Henderson started in real estate, she thought the industry’s biggest producers wouldn’t have time for her. She was wrong. 💡 Her advice: Don’t be afraid to reach out, ask questions, and learn…
Want repeat business and referrals? Delaney Henderson reveals the real secret: consistent, genuine touches with past clients. From quick texts to remembering birthdays, these small gestures have skyrocketed her real estate career. 💡 Whether you’re a new agent or a top producer, these tips will keep you top-of-mind — and…
Today the Real Estate Excellence goes deep with Jim Cronin the the co-founder of ReadTomato a leading real estate digital design company. Web design, Content strategy, SEO, Blogging, Brand Design, Social Media Marketing, Content Marketing, Brand Consulting and Web Development. Jim has over 25 years experience in this space and…
Think all bank-owned homes are “killer deals”? Not so fast. In this clip from Episode 284 of the Real Estate Excellence Podcast, REO specialist Ethan Gregory — Broker Associate at Allison James and President of RealMLS (2025) — breaks down how REO transactions really work. He represents the bank in…
“It took me 9 months to meet an unhappy person here.” Michele Tremblay shares why she loves living in Northeast Florida — from mild seasons to year-round outdoor living and the warm, welcoming community. If you’ve been dreaming about a place where the weather lifts your mood and life feels…
Overpricing your listing? You're losing money before you even hit the market. In this clip from Episode 284 of the Real Estate Excellence Podcast, Jacksonville REO expert Ethan Gregory explains why agents must stop chasing the market down. With 20+ years of experience and 50+ transactions a year, Ethan knows…
Unlocking conversations! Discover how asking 'Where are you now?' organically sparks engaging discussions and reveals deeper insights. People often 'just spill it,' leading to unexpected connections. #conversations #communication #connections #relationships
“People don’t want the brand — they want your brand.” “My brand is honesty. And people trust it.” – Kati Spaniak Kati’s YouTube growth wasn’t luck. It was authenticity. In this clip, she shares the real reason she built 64K+ subscribers — and how trying to sound like everyone else…
Every listing should be show-ready. Michele Tremblay’s listings are never dark, cluttered, or unprepared. When a potential buyer walks in — whether she’s there greeting them with a glass of champagne or not — the home is staged, lit, and ready to impress. That first impression? It can make or…
“To become a great real estate agent, you have to do two things: master the activities AND the education.” – Kati Spaniak Most agents focus on just one and wonder why they’re stuck. Kati breaks down the real formula to success in real estate — and why mastering your craft…
“To become a great real estate agent, you have to do two things: master the activities AND the education.” – Kati Spaniak Most agents focus on just one and wonder why they’re stuck. Kati breaks down the real formula to success in real estate — and why mastering your craft…
If your listing isn’t scroll-worthy… it’s invisible. In Ponte Vedra Beach, there are more listings than there have been in years. That means if buyers don’t stop and scroll through your photos, you’re not getting showings — period. Michele Tremblay, one of Northeast Florida’s top luxury agents, shares why staging…
“If you’re on the fence… the smart move is to buy now.” Michele Tremblay breaks down why Northeast Florida’s current buyer’s market won’t last. Once interest rates dip below 6% — especially into the high 5’s — expect a surge in demand, bidding wars, and the end of big seller…
Why Eden Jordan Loves Real Estate – It’s All About the Deal After 27 years in Clay County real estate, Eden Jordan has met incredible people and built lifelong relationships — but what keeps her excited every day is the thrill of negotiation and the satisfaction of closing the deal.…
What does it really take to thrive as a real estate professional when the market collapses and short sales dominate? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Jacksonville native and seasoned agent Ethan Gregory, who has averaged 50+ transactions annually for over two decades. Ethan…
Struggling to Stay Accountable as an Agent? “If you’re not good at keeping yourself accountable… you should be in an office.” 💼 In this clip, Kati Spaniak shares why choosing the right brokerage model is critical for your growth — especially early in your real estate career. It’s not about…
"A house feels differently when you have a glass of bubbly in your hand." Michele Tremblay — one of Northeast Florida’s top luxury agents — shares her open house philosophy: make it special and memorable without being pushy. From champagne to custom thank-you notes, she creates an experience that sells…
AI is entering a new era: no-code! It's now all about communication, not complex programming. Discover how easy it is to harness AI's power using simple conversational skills. "It is no longer a computer science." #AI #NoCodeAI #ArtificialIntelligence #TechTrends
