Amy B. Cotney | Guest: Real Estate Excellence

Real Estate Agent

With a dynamic blend of real estate expertise and social media prowess, I am committed to making your home buying or selling experience as seamless and successful as possible. My journey in marketing and real estate is fueled by a genuine passion for connecting with people and fostering authentic relationships.
I am proud to be the Marketing Director at Roots Real Estate Investment Development in Auburn, Alabama, where I guide clients through the intricate processes of buying and selling homes. My no-nonsense approach to personal branding and marketing has not only helped my clients achieve their real estate goals but also set me apart as a trusted social media consultant. My dedication to authenticity, creative content, and strategic outreach has been a cornerstone of my success.

Real Estate Branding, Viral Marketing & No Fluff Content Strategy

303

Jan. 12, 2026

Real Estate Branding, Viral Marketing & No Fluff Content Strategy

Amy Barton-Cotney: Building a Real Estate Brand with 1.3M Followers and Zero Fluff From boutique owner to national speaker to real estate marketing powerhouse—Amy Barton-Cotney brings the energy, the strategy, and the results. In this episode, Amy shares how she used simple, unfiltered content to grow a following of over 1.3 million on TikTok and hundreds of thousands more across Instagram. We dive into how one casual WaveRunner video landed her two $4 million listings, the mindset agents need to stop overthinking content, and why authenticity always outperforms production. As the Marketing Director at Roots Real Estate in Auburn, Alabama, Amy’s no-nonsense branding approach has made her a trusted voice in both real estate and social media. Whether you’re building your personal brand or trying to convert followers into clients, Amy delivers practical, proven advice you can apply today. 🎙 Episode 303 – Amy Barton-Cotney 🎧 Listen now + full transcript at: tracyhayespodcast.…

Guest: Amy B. Cotney

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