Jerry Strums

EPISODE 308 – Jerry Strums | Builder Sales, Buyer Psychology & Site Agent Strategy In Episode 308 of the Real Estate Excellence Podcast, host Tracy Hayes sits down with Jerry Strums, a high-performing new construction site agent representing Richmond American Homes in Jacksonville, Florida. Jerry opens up about what it really takes to succeed as a builder rep—from navigating demanding buyer expectations to mastering the builder-agent relationship. This is a rare inside look at the site agent role—and how it differs from traditional resale real estate. After two and a half years on-site and millions in volume, Jerry shares how structure, discipline, and full-time focus transformed his career: “I had my hands in 50 different baskets. Working for a builder gave me structure—and that changed everything.” You'll hear how Jerry handles first-time buyers, VA clients, outside lenders, and competitive inventory across markets like Jacksonville, Nocatee, and St. Augustine. Plus, …