John Hillman

John Hillman Profile Photo

Founder - Cabana Lane

I help real estate developers unlock the full potential of their communities—financially, emotionally, and socially. My work begins with uncovering the DNA of a place: its voice, its value, and the community it seeks to serve. When these elements align, they create more than just a profitable venture—they deliver an enduring legacy. One that improves lives through inspired design and a higher quality of life for those who call it home.

My passion is rooted in placemaking: crafting authentic, inclusive communities where people of diverse backgrounds can connect, thrive, and live with intention. Whether launching new towns, revitalizing urban districts, or shaping luxury enclaves, my focus is always the same: create lasting value through exceptional experiences, strong social fabric, and a sound economic model that benefits all stakeholders.

With two decades of experience in luxury real estate development, I’ve worked across a diverse portfolio of offerings—from gated golf communities and island resorts to urban mixed-use districts, luxury branded condo developments, and waterfront marina villages. This includes work with iconic brands like The Ritz-Carlton and One&Only, where we created world-class residential experiences that set new market standards. I bring deep domain expertise in branding, sales strategy, architecture, builder partnerships, and lifestyle visioning. My specialty is creating the story—and the structure—for why someone chooses to live in a place and how that choice becomes their best decision yet.

I believe great communities are built by great people. That’s why I work at the intersection of vision and execution—partnering with developers, builders, hospitality teams, and local purveyors to shape places where people feel connected, inspired, and proud to belong.

Notable Achievements:

Over $1.6 billion in residential sales volume across projects in Texas, Florida, Hawaii, the Bahamas, and the Cayman Islands.

Successfully launched and sold out communities aligned with iconic brands such as The Ritz-Carlton, One&Only, and Kerzner International—often setting new market records.

Led marketing and sales programs for 2 urban mixed-use developments, 4 private golf communities, and 2 new towns—working with six top-tier creative agencies and managing multi-million-dollar campaigns.

Proven track record in launching, positioning, and revitalizing real estate assets to maximize both financial returns and long-term value.

347
Oct. 28, 2026

The 11 at Congaree & Penn: Jacksonville Farm Community: John Hillman Ep 347

John Hillman has spent two decades launching luxury communities for brands like The Ritz-Carlton and One&Only. Today he is the owner and broker of Cabana Lane on Amelia Island, a brokerage, home builder, and interior design firm under one roof. In Episode 347, he explains why he and his wife built it that way and what it means for clients who start with raw land and a vision. John spends much of the conversation on The 11 at Congaree & Penn, a Jacksonville community of eleven private land claims of about ten acres each, set on a working farm. He explains the thinking behind “agrarian revival,” why he calls the model “conservation through development,” and how owners get farm, culinary, and hospitality experiences without giving up their own land. He says 70% of the 100-acre residential area will stay in conservation. He also invites Jacksonville agents to walk the land on his Dusty Boots Tours. He also covers the Amelia Island market: How to prepare for a custom home build, i…
Guest: John Hillman