Marilyn Gilman

Marilyn Gilman didn't plan on becoming a Jacksonville real estate agent — she got her license in 2019 after nearly two decades raising her family, stepping into a market she already understood from close to 40 years around her husband's family development business. She hit Rookie of the Year in her first year, sold just over $5 million, and now leads a mother-daughter team with Berkshire Hathaway HomeServices Florida Network Realty, ranked the #3 small team in Florida. In this episode, Marilyn breaks down what actually happens when a seller won't move on price. Her read: sellers who wait too long "start dripping blood in the water" — and buyers' agents notice fast. She and Tracy also dig into Florida's November property tax ballot measure, the state's improving insurance market, and what it means to act as a true fiduciary when a client wants to hear a number you can't honestly give them. The conversation covers plenty of Jacksonville-specific ground too — the trade-offs between…