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CEO Results Driven REI
ABOUT TIFFANY AND JOSH
Tiffany and Josh High, the co-founders of Results Driven REI and Heels Homes, Ltd., began their journey in real estate much like many investors today—juggling multiple roles, overwhelmed by inefficiencies, and struggling to keep their business afloat.
A decade ago, they reached a breaking point and realized that the path they were on wasn’t sustainable. Even though they closed 165 deals in their second year, the chaos of their business was overwhelming. Their initial success was built on unstable foundations: reliance on just a few marketing channels, a lack of management infrastructure, and using only one exit strategy.
Faced with the choice of continuing on a path that could lead to burnout or pressing "reset" to rebuild their business, they chose the latter. Over the next 90 days, with the guidance of a one-on-one coach, they restructured every aspect of their business: their CRM, phone systems, marketing plan, recruiting process, onboarding, training, culture management, pay structures, and KPI tracking.
This transformation allowed them to grow a business that operates smoothly without their constant involvement. They evolved from barely managing to running a multi-million dollar operation that is self-managed, closing 20+ contracts a month—all virtually.
Their journey through the stages of building a real estate business—starting as a one-person operation, transitioning to managing a small team, and ultimately leading a self-sustaining enterprise—has equipped them with the skills and insights necessary to help others achieve similar success.
