Real Estate Agents Episodes

Episode 306 – Robyn McIntosh: Builder Insights, Listing Prep, and Real Talk for Agents In this episode, Tracy sits down with Robyn McIntosh, a former Pulte Homes site agent turned top-producing Realtor in Jacksonville. Robyn shares the raw truth about what buyers miss in new construction, how agents can better protect their clients, and why listing prep isn’t just about photos—it's about psychology. With over 15 years in Northeast Florida and a background in psychology and customer service, Robyn brings a rare mix of empathy, precision, and systems to every transaction. She dives deep into her transition from builder rep to full-service agent, the power of transparency in tough conversations, and why agents must master the walkthrough. Whether you're an agent looking to level up your listing skills, or you want to understand the builder mindset from the inside, this episode is packed with clarity, strategy, and hard-earned lessons.

Episode 305 – Rachel Hanes: Real Estate, Family, and Building a Collaborative Brand In Episode 305 of the Real Estate Excellence Podcast, Rachel Hanes joins Tracy Hayes to share how she balances raising four children with building a high-integrity real estate business across Northeast Florida. With nearly a decade of experience and a growing focus on short-term rentals and investor opportunities, Rachel reveals how she’s creating success without sacrificing her values. From Macclenny to Jacksonville and St. Augustine, Rachel’s journey highlights the power of relationships, trust, and an abundance mindset. She opens up about her approach to Airbnb investing, growing through community connections, and why she believes collaboration—not competition—is the future of real estate. If you’re a Realtor®, investor, or buyer who values authenticity, this conversation delivers both strategy and substance. In This Episode: How Rachel built her business while raising four kids He…

Episode 304: Sarah Schwartz — Leading with Relationships, Powered by Results Top 1% Northeast Florida Realtor Sarah Schwartz returns to the Real Estate Excellence Podcast to break down the exact strategies that helped her close over $100 million in career sales. From answering every call to building deep-rooted community ties, Sarah shares how authenticity, responsiveness, and consistent visibility fuel her referral machine. In this episode, Sarah discusses: How she converted 97 out of 100 homes in her neighborhood into referral sources—with hot chocolate bombs and handwritten notes. Why 80–85% of her business comes from sphere and repeat clients—and how that starts with simply answering your phone. The power of her AI assistant “Alex” for 24/7 website lead follow-up. How to spot the right brokerage fit—and why she recently joined Realty One Group Elevate. What buyers expect in today’s pickier, post-COVID market—and how sellers can meet those expectations with sma…

Amy Barton-Cotney: Building a Real Estate Brand with 1.3M Followers and Zero Fluff From boutique owner to national speaker to real estate marketing powerhouse—Amy Barton-Cotney brings the energy, the strategy, and the results. In this episode, Amy shares how she used simple, unfiltered content to grow a following of over 1.3 million on TikTok and hundreds of thousands more across Instagram. We dive into how one casual WaveRunner video landed her two $4 million listings, the mindset agents need to stop overthinking content, and why authenticity always outperforms production. As the Marketing Director at Roots Real Estate in Auburn, Alabama, Amy’s no-nonsense branding approach has made her a trusted voice in both real estate and social media. Whether you’re building your personal brand or trying to convert followers into clients, Amy delivers practical, proven advice you can apply today. 🎙 Episode 303 – Amy Barton-Cotney 🎧 Listen now + full transcript at: tracyhayespodcast.…

Dori Nugent made the leap from a 20-year career in fitness leadership, sales, and public speaking into real estate—and quickly discovered that many of the same skills that create an exceptional customer experience translate directly to helping buyers and sellers. In Episode 302 of Real Estate Excellence, Dori joins Tracy Hayes to share how she built a successful real estate business in St. Augustine and St. Johns County, closing more than 90 transactions while developing a highly personal, service-driven approach. Dori explains why she focuses on “selling the lifestyle” to relocation buyers, especially those dreaming of St. Augustine Beach, Vilano Beach, Anastasia Island, and coastal Northeast Florida. The conversation dives into what buyers and sellers need to know in today’s market, including the importance of hyper-local expertise when buying near the beach, navigating new construction, setting realistic seller expectations, pricing a home correctly, and understanding what to…

🎙️ Episode 300: Emma Horvatincic – Equestrian Property Expertise in Northeast Florida In this milestone episode, Tracy Hayes sits down with Emma Horvatincic, a second-generation Realtor with Berkshire Hathaway HomeServices Florida Network Realty. Based in St. Johns County, Emma brings a sharp business mindset, equestrian background, and deep local knowledge to every transaction — especially in the luxury and horse property space. Emma shares what it really takes to succeed in today’s market, from her relationship-first approach to how she’s helping high-end buyers and sellers navigate one of the biggest decisions of their lives. With multiple million-dollar transactions closed in 2025, Emma’s voice is one every serious buyer and seller needs to hear. What You’ll Learn in This Episode: How Emma transitioned from running a riding academy to closing luxury real estate Red flags to avoid when selecting an agent The pricing mistakes sellers made in 2025 — and how to avoid them What …