ER nurse. Army Colonel. Self-described adrenaline junkie.
Traci Crawford explains why education is her cornerstone.
And why staying calm is the skill clients are really buying.
The military drilled one thing into Traci Crawford: education is everything. It's how you know what to do and make the best decisions — and it's still the cornerstone of how she runs her real estate business at ONE Sotheby's International Realty today.
But her best line is the duck analogy. Under the surface, your legs are paddling like crazy. On the surface? Cool and calm. Her ER patients needed to see that — and her real estate clients need it just as much.
Nobody wants an agent with her hair on fire. They want to know you've handled it before, you've got it under control, and you're in their corner.
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🎙️ Full Episode 332: tracyhayespodcast.com/332
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