Are we on the brink of a real estate revolution? In this episode, we navigate the terrain of legal challenges and industry transformations with the expertise of Patti Ketcham. Our discussion hones in on the ramifications of recent lawsuits against the National Association of Realtors (NAR) and how they're shaping the future of agent compensation and real estate practices.
Patty sheds light on the need for real estate professionals to redefine their value proposition to clients amidst the shifting sands of commission negotiation and the possible onset of zero compensation listings. Our conversation spans the influence of social media, the misconceptions about the need for real estate services, and the impact of regulatory overcorrections on both the industry and consumers.
Patti Ketcham stands out as a formidable force in Florida's real estate sector. At the helm of The Ketchum Group in Tallahassee, she is an esteemed broker, a revered instructor, and a pivotal member of the Florida Real Estate Commission. Patti’s extensive experience and insightful leadership have made her an influential voice in shaping industry standards and educating the next wave of realtors. Dedicated to professional growth and industry integrity, Patti Ketcham's influence extends beyond transactions to the very heart of Florida's real estate community.
In a rapidly evolving market, how can real estate agents stay relevant and resilient? Join us as we unpack these questions and more!
00:00 - Adapting to New Market Norms and The Legal Landscape of Real Estate
14:17 - Navigating Transparency, Education, and Value
28:45 - Beyond the MLS: The Future of Home Selling and Buying
39:49 - Closing Up: Building Relationships and Expertise
“Let's look at future conversations we'll be having with our buyers; First of all, we've got to tell them how we're paid and what our value is.” – Patti Ketcham
"A real estate sales contract is nothing but a set of promises between adults with deadlines." – Patti Ketcham
"We're going to have to stay flexible… Those of us that have lasted through the years have adapted our services to the needs of our buyers and sellers as the market has changed." – Patti Ketcham
"Maybe instead of maneuvering, strategizing, and outsmarting people, we go to kindness, respect, and grace." – Patti Ketcham
To contact Patti Ketcham, learn more about her business, and make her a part of your network, make sure to visit her LinkedIn profile:
https://www.linkedin.com/in/patti-ketcham-4047764/
Brought to you by Streamlined Media: https://streamlinedpodcasts.com/
MAKE SURE TO LIKE & SUBSCRIBE so you never miss a single value-packed episode of Real Estate Excellence!
