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Referral Business Isn't Enough Anymore #shorts

One family. Three kids. Multiple home sales.
Tracy Frandsen on why loyal clients used to be enough.
Not anymore — here's what changed.

Tracy Frandsen has always had a strong repeat and referral business. She can point to one family alone where she helped all three of their children buy and sell homes, multiple times.

Earlier in her career, that was enough. She didn't feel like she needed anything extra — the repeat and referral business kept coming on its own.

Her point: that's not how it works anymore. Agents need continuous education and continuous support just to stay on top of their business today, no matter how strong their client base already is.

Watch the full episode 👇

🎙️ Full Episode 336: tracyhayespodcast.com/336
📲 Connect with Tracy Frandsen | Christie's International Real Estate First Coast:
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