They don't remember her name. They remember the pineapple.
Laura Jean Ranneklev — broker-owner of REMAX Welcome Home in St. Johns County.
Here's the branding move every agent should steal.
DESCRIPTION BODY (after "...more"):
Your brokerage is not your brand. You are.
Most agents lean on the big-box logo and wonder why nobody remembers them after closing. Laura built something different — a symbol people instantly connect back to her.
"People may not remember my name, but they remember that I love pineapples."
Pineapples = hospitality. Welcoming. Coming home. It ties to everything she stands for, shows up across her marketing, and triggers memory every single time.
So here's the real question — what's YOUR pineapple?
Watch the full episode 👇
LINKS BLOCK:
🎙️ Full Episode 326: tracyhayespodcast.com/326
📲 Connect with Laura Ranneklev | REMAX Welcome Home:
🌐 REMAXwelcomehomeFL.com
📸 @stjohnsflrealtorlaurajean
👤 facebook.com/stjohnsflrealtorLAURAJEAN
🎥 youtube.com/@NorthFloridaRealEstate
📺 Subscribe: youtube.com/@Realestateexcellence
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#RealEstateExcellence #RealEstateExcellencePodcast #TracyHayes #Shorts #PersonalBranding #RealEstateMarketing #RealtorBrand #BrandingForRealtors #RealEstateAgents #RealEstateTips #StJohnsCountyRealEstate #JacksonvilleRealtor #FloridaRealtor