If the other side doesn't like you, they will stick it to you.
🎙️ Full Episode 340: tracyhayespodcast.com/340
Tracy Hayes hears the same complaint from nearly every top agent who sits in this chair: the agent on the other side lets their ego into the negotiation.
Bailey Martin doesn't hedge. "It's a huge detriment to the client."
She's mentoring agents now and hearing it happen in real time. Her coaching is direct: the other side is going to negotiate with you so much more if they like you. If they don't like you, they're going to stick it to you, and there's a much bigger chance the deal falls through.
"It is our fiduciary responsibility to our client to get them the best deal. And to get them the best deal, we've got to be in good graces with the other side. So swallow your ego."
Be friendly. Be professional. Be kind. Make a deal.
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