How can sellers know which agent they can truly trust?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Kati Spaniak. Kati Spaniak is a nine-time eXp Icon Agent, former association president, seller educator, and experienced real estate professional who has closed more than 700 transactions representing nearly half a billion dollars in real estate. Through Truth in Real Estate, her national referral operation has placed almost two billion dollars in real estate referrals while personally evaluating thousands of agents. In this conversation with Tracy Hayes, Kati explains why finding a licensed agent is easy, but finding an experienced, ethical, communicative, and professionally marketed agent is much harder.
Kati breaks down the standards she uses to evaluate agents, including experience, professional listing photography, online presence, team structure, communication, integrity, and consumer focused service. She also explains the Protect the Seller Circle, the ten commitments agents can make in writing, the referral problems that inspired the movement, and why sellers should expect transparency before signing a listing agreement. The conversation expands into referral ethics, seller education, professional branding, websites, social media, AI search visibility, and why agents who invest in credibility can separate themselves from the competition.
Real estate agents who want to join the Protect the Seller Circle can visit protecttheseller.com, choose the agent option, and answer the ten commitment questions. Sellers can also use the resource to understand what they should expect from an agent before signing an agreement.
Highlights
00:00 Building a Trusted Referral Network
17:00 Trust Communication and Seller Expectations
31:47 The Five Levels of Agent Vetting
53:42 The Business and Ethics of Referrals
01:04:01 Joining the Protect the Seller Movement
01:15:04 Building a Brand Sellers Can Trust
Quotes:
“If we start putting the consumer first, our industry is going to change.” – Kati Spaniak
“The reason that most sellers choose an agent is because they trust them. Bottom line, trust.” – Kati Spaniak
“We want to change the industry.” – Kati Spaniak
“You have to invest in your business. You have to make professional marketing. You have to put that brand out there.” – Kati Spaniak
To contact Kati Spaniak, learn more about her business, and make her a part of your network, make sure to follow her Email, Instagram, Facebook, and YouTube.
Connect with Kati Spaniak!
Website: https://www.katispaniak.com
Instagram: https://www.instagram.com/katispaniak/
Facebook: https://www.facebook.com/katispaniak
YouTube: https://www.youtube.com/channel/UChYYnJlrKrEZySmGzhzj7-Q
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
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