Are you spending thousands of dollars chasing new leads while overlooking the clients and relationships that could already be generating your next transaction?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Kari Jackson. Kari Jackson, founder of Top of Mind KC, is a former teacher and real estate agent turned fractional operations partner who helps agents build stronger businesses through consistent follow up, organized systems, and meaningful client relationships. After spending 11 years selling real estate and experiencing a devastating transaction that pushed her out of the industry, Kari discovered a new way to serve agents behind the scenes. She joins Tracy Hayes to explain why warm leads and past clients often offer greater opportunities than expensive lead generation campaigns and why consistency is one of the most valuable skills an agent can develop.
In this episode of the Real Estate Excellence Podcast, Kari shares how she helps solo agents and teams organize their CRMs, improve database management, execute marketing campaigns, and maintain relationships without the expense of hiring full-time staff. Tracy and Kari explore fractional support, artificial intelligence, client appreciation strategies, newsletters, social media, and practical ways to turn neglected contacts into future business. From an agent on track to potentially close 100 transactions to simple steps anyone can take to reconnect with past clients, this conversation demonstrates how the right systems and accountability can create lasting growth.
Ready to uncover the hidden opportunities in your real estate business? Listen to the full episode, subscribe to the Real Estate Excellence Podcast, and share this conversation with an agent who could benefit from stronger systems, better follow up, and more consistent referrals.
Highlights
00:00 - 08:59 Finding Hidden Opportunities
09:00 - 24:53 Kari's Real Estate Journey
24:54 - 39:44 Building Top of Mind KC
39:45 - 54:59 Better Lead Management
55:00 - 1:10:59 Systems That Drive Growth
1:11:00 - 1:33:29 Marketing for Lasting Success
Quotes:
"A warm lead is 100 times more valuable than a cold lead." – Kari Jackson
"I meet my clients where they're at." – Kari Jackson
"You have to have lived the business to know the business." – Kari Jackson
"Consistency is the key. If it's not something that you can keep up with consistently, I would not invest in that marketing tactic." – Kari Jackson
To contact John Hillman, learn more about her business, and make her a part of your network, make sure to follow her Website, Instagram, Facebook, and LinkedIn.
Connect with Kari Jackson!
Website: https://topofmindkc.com/
Instagram: https://www.instagram.com/topofmindkc/
Facebook: https://www.facebook.com/topofmind.kc
LinkedIn: https://www.linkedin.com/in/karijackson-operationsspecialist/
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
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