She doesn't guess what to post.
Her buyers hand her the keywords — in their own complaints.
Holly Frandsen on content that actually pulls.
Tracy Hayes asked the practical question: where do the keywords and phrases come from — the ones that need to be in the video and in the caption?
Holly Frandsen's source is her own people. She listens to what buyers complain about. "I'm so tired of these small, tiny lots" tells her demand is shifting toward bigger lots, so that's what gets featured. "The interest rate is scaring me" tells her to feature the incentives builders are still offering on new construction.
She also spends real time watching what agents outside her market are doing, then adapts it to St. Johns and Clay County.
The content isn't invented. It's the market's own words, played back.
Watch the full episode 👇
🎙️ Full Episode 338: tracyhayespodcast.com/338
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