Cole Slate: Hyper Community

Welcome to the 100th episode of Real Estate Excellence! On this milestone episode, we have an exceptional guest, Cole Slate of Slate Real Estate.

Born and raised in St. Johns County, Cole claims he will "never leave the zip code." As a child, Cole grew up in Julington Creek and now lives in RiverTown with his wife, Laura. Cole graduated from Bartram Trail High School and is a 2010 graduate of the University of Florida, remaining involved in both schools- offering scholarships and sponsoring. Cole began his real estate career less than 10 years ago and continues to help old and new friends across Northeast Jacksonville.

If you want to master the Hyper Community mentality, dive into today’s episode! 

[00:00 - 07:15] Cole Slate Launches Impact App to Help Volunteers and Charities

• The reason behind the podcast.
• Cole talks about his app, Impact, and how it allows volunteers to find causes that match them.
• Volunteers and charities will both be able to maximize their impact through Impact.

[07:16 - 14:16] An App to Help Find The Right Cause for the Right Volunteer 

• Cole explains the idea behind using an Impact Use Score.
• How Cole’s college experience pushed for the making of the app.
• Cole Slate explains his background and the significance of his “zip code.”

[14:17 - 28:59] From Sports Coaching to Real Estate

• Cole shares his school and college experience.
• How learning about sports coaching led to Cole developing specific skills. 
• How a love of networking led Cole to transition into real estate.
• Taking the real estate exam 4 times.
• Matching with people who are strong where you are weak and learning from them.

[29:00 - 37:11] How to Be the Name Everyone Thinks About

• The importance of education and being present for real estate agents.
• How Cole leveraged social media to support local businesses and gain exposure.
• The importance of the balance of putting into yourself and putting into people. 
• How to be “the guy.”
• Being a concierge is more than just being an agent available 24/7.

[37:12 - 51:03] Real Estate Agents Need to Be Well-Rounded

• How new agents should look for growth.
• Cole explains how working for multiple brokerages helped him find the right fit.
• Why agents need to do the things they enjoy to build their business
• How Cole stays sharp and keeps learning.
• Well-rounded agents get involved in the community.

[51:04 - 1:12:02] You Need to Be Hyper Community

• How agents can get golden nuggets of education by showing up to the office.
• Why self-motivation and effort are necessary to succeed in real estate.
• Investing in your community and solving problems is the best way to do business.
• Cole gives his thoughts on the concept of consistency.
• Being around like-minded people is essential for development as a leader.
• The value of surrounding yourself with people who are better than you.
• Being “you” will help find the right people you want to work with.

[1:12:03 - 1:22:39] Learn More about Cole Slate

• Cole tells the story of how he met and works with his wife.
• Cole shares that his biggest mistake was that he didn’t have a CRM from the beginning.
• What Cole does to enjoy his time in NE Florida with his family.
• How to hold the “what” and the “who” in perfect balance.
• The biggest lessons from 100 episodes of the podcast.

Quotes:

"Professionally, I’m so attracted to people of opposite strengths to mine." - Cole Slate

“I want to learn as much as possible, as quick as possible, in the right way.” - Cole Slate

“Everyone should embrace themselves… What you see is what you get.” - Cole Slate

“Find what’s going to bring you business that you enjoy doing most.” - Cole Slate

"The goodwill and the karma and effort, it’s all a real thing. It will come back. Just keep treating everyone how you want to be treated, and it will 100% positively affect your life and your business.” - Cole Slate

Make sure to connect with Cole over on Instagram, Facebook, and LinkedIn. Visit https://slate.realestate/my-team and partner with someone who knows the community like no other.

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