Rick Farmer: Passion for Perfection

Rick Farmer is the owner of The Listing Edge, which provides realtors, builders, business owners, and facility owners and operators the very best in quality on-site photography and video services. Rich is the father of 3 children and has been married for 21 years to Edith Farmer. In this episode, Rick shares how he transitioned from engineering to photography, and how these have helped his career in the real estate industry. Rick will also share how photography isn’t just a hobby, and how it can provide great value to various industries. 

[00:01 - 16:48] Opening Segment

• Welcoming Rick to the show
• Brief background and career
• • Rick’s involvement in sports
  • Being in electronic school
• The difficulties in the real estate market in 2007

[16:49 - 30:21] Going Full Time in Jacksonville

• Difference between professional and not professional
• Rick talks about what is a reasonable price for your services
• Staying competitive without overpricing
• The implications of having drones

[30:22 - 52:39] Real Estate Photography

• Original photo versus a professionally taken photo
• Customers expect more quality from real estate photography now than in the past
• Doing a minimum amount of work for every listing they take on so that the customer is always aware of the quality they're getting
• Rick shares a photography horror story from a wedding
• Scheduling is a challenge for the home-based photography business
• Many variables play into how long it takes to shoot a home
• How technology has made it easier to shoot homes
• • How technology has affected the prices of photography

[52:40 - 64:08] Closing Segment

• Rick’s biggest mistake
• Why choose Listing Edge?
• See the links below to connect with Rick

Quotes:

“The more professional people are the ones doing the business.” - Rick Farmer

“As long as you even out your profit margin, that’s what matters.” - Rick Farmer

“Everybody thinks that, ‘Ah, I’ll just put the drone up and nobody will know. The problem is when something happens. You crash the drone, you damage some property…and the authorities get involved.” - Rick Farmer

Connect with Rick through Instagram, Facebook, or visit www.ListingEdge.net.

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