"A house is worth what a buyer is willing to pay for it. It does not matter what your numbers look like."
Lisa Vernon, Imagine Real Estate, Nocatee FL.
One seller almost learned that the hard way.
Lisa doesn't soften this one. If you're pricing where you think you need to be instead of where the market actually is, you're not listening — and it's going to bite you.
It bit one of her sellers. But she doesn't walk away when a deal gets hard.
"I will not give up, man. I will do everything in my power to bring every person I could to that house until I found them a deal."
It almost went the other way. It didn't, because she refused to stop working it.
Watch the full episode 👇
🎙️ Full Episode 335: tracyhayespodcast.com/335
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