Natalie Dunlap, a successful business woman and the Sr. vice president of Cloudmellow, shares her advice on how to be successful as a real estate agent in the 21st century. She discusses the importance of having a strong business proposition, engaging with your audience on a regular basis, and converting leads into sales. Natalie also provides helpful tips on how to maximize your social media presence and stay in touch with your clients. Natalie’s goal is to help business owners learn how to use social media and digital marketing to their advantage, in order to stay top of mind and increase their profits. So whether you're looking for advice on buying a home or growing your business on social media, this episode is for you!
[00:00 - 12:46] Opening Segment
I welcome Natalie to the show
Natalie’s transition to advertising
Insights on the migration from traditional to digital advertising
Marketing using Facebook and Instagram reels
[12:47 - 27:09] Staying Up to Date with the Current Trends
Real estate in the context of digital marketing
Own your media
Creating a persona that people can connect with
[27:10 - 40:44] Maintaining Your Online Persona
Having a diverse portfolio
Avoiding oversharing information on social media
Strong privacy settings
Being up to date
[40:45 - 57:52] Cloudmellow
Website design, mobile app development, social media management, and search engine optimization
Real estate agents should have a unified branding presence
Subcultures in Jacksonville
Having consistency and long-term play
Natalie talks about how digital marketers must be constantly evolving
[57:53 - 60:56] Closing Segment
Final words
Quote/s:
"You are what you sell…people do business with people they like."
