tracyhayespodcast.com/319
Not a single showing. Then overnight everything changed.
Allison Chance of Anchored Real Estate Group watched the Jacksonville market shift in real time — and what triggered it was not interest rates, not the economy, not some external force.
It was sellers finally getting serious about price.
After months of holding firm on numbers the market had already rejected, sellers who were tired of carrying two mortgages or paying a mortgage and rent simultaneously finally said enough. They reduced. They got real. And buyers who had been sitting on the sidelines waiting for exactly that moment came flooding in.
Anchored Real Estate Group had their best January ever. Not because the market magically improved. Because the sellers who had been the problem finally stopped being the problem.
The buyers were never gone. They were just waiting.
And this is exactly why Allison tells every seller the same thing from day one — the market does not care what you need to net. It only cares about what the data supports. Price it right on day one or eventually get there anyway after months of carrying costs, stress, and missed opportunities.
The sellers who listened in the summer closed in the fall. The ones who did not finally closed in January — after paying for the lesson themselves.
🎙️ Full Episode 319: tracyhayespodcast.com/319
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