What would change in your real estate business if you stopped trying to look perfect online and focused instead on consistently showing people something genuinely useful?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Holly Frandsen. Holly Frandsen is a Northeast Florida real estate professional who co leads a team under Christie's International Real Estate and combines a marketing background with firsthand knowledge of the communities where she works and raises her three boys. Holly explains how she and her mother-in-law built a complementary partnership by leaning into their individual strengths while maintaining the same expectations for every client. She also shares how consistency, authenticity, and understanding what buyers actually want helped their social media presence grow organically and produce videos reaching tens of thousands of viewers.
The conversation expands into accountability, referrals, listing preparation, hyperlocal marketing, AI, blogging, relocation, neighborhood selection, new construction, resale homes, CDD and HOA costs, pricing, and seller expectations. Holly repeatedly returns to relationships and service as the foundation of her business, noting that roughly 90 percent of their business comes from referrals and explaining why clients often begin as customers but ultimately become friends and family.
If you are an agent looking to strengthen your marketing or a buyer or seller navigating Northeast Florida, listen through the full conversation and identify one strategy you can implement immediately. Follow the Real Estate Excellence Podcast for more conversations with professionals who are actively working inside the market.
Highlights
00:00 Team Building and Social Media Growth
12:39 Relationships Sports and Perseverance
24:14 Accountability Referrals and Listing Marketing
40:09 AI Blogging and Hyperlocal Marketing
49:09 Listing Strategy and Client Relationships
1:00:06 Buyers Sellers and Community Fit
Quotes:
“My favorite thing about real estate truly is the people we get to meet and the relationships that we form.” – Holly Frandsen
“You put your blinders on and you grind, it will work.” – Holly Frandsen
“People really want to see real life.” – Holly Frandsen
“Don't always tell people what you want to hear. Tell them the truth.” – Holly Frandsen
To contact Holly Frandsen, learn more about her business, and make her a part of your network, make sure to follow her Website, Instagram, and Facebook.
Connect with Holly Frandsen!
Website: https://www.frandsenteam.com
Instagram: https://www.instagram.com/thefrandsenteam
Facebook: https://www.facebook.com/thefrandsenteam
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
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