Videos

“But Zillow says it’s $1,500/month…” That’s what buyers think — until Sarah Schwartz gives them the full picture. 🧾🏡 In this clip, the $100M+ solo agent explains why real estate pros must educate buyers about all the costs Zillow doesn’t show: taxes, insurance, HOA, PMI, and down payment gaps. Honest…

When clients keep coming back—and sending their friends—you know you’re doing it right. Jacksonville Realtor® Rachel Hanes shares why referrals are the truest measure of trust and service in real estate. No gimmicks. No chasing leads. Just results that speak for themselves. 💬 “When people refer you, that’s the biggest…

Are you using every resource in front of you or waiting for success to knock on your door? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Madison Partridge, founder of Local Roots Group, who shares her raw journey from zero experience to building a…

Is now a good time to buy or sell in Northeast Florida? $100M+ producer Sarah Schwartz says absolutely — and here’s why. In this clip, she explains the current pulse of the market, why buyer activity is picking up, and what today’s lower interest rates mean for real opportunities. 💬…

“Tech is evolving — even in real estate. 🤖 Zillow, AI home search, and now my own AI assistant, Alex — Sarah Schwartz explains how her website’s AI bot helps capture and follow up with leads so nothing slips through the cracks. If you want real tech that converts, this…

Everyone’s asking: “Should I buy or sell right now?” Jacksonville Realtor® Rachel Hanes gives her honest take on why timing isn’t everything—and how clarity and the right strategy matter more than market headlines. 💬 “It’s always a good time—if you know what you’re doing and why.” 📍 Jacksonville | Jacksonville…

Full episode: https://www.tracyhayespodcast.com/306 You can always get better." — Robyn McIntosh #shorts #realestateexcellence That’s the mindset that separates top agents from the rest. In this powerful 60-second moment from Episode 306 of the Real Estate Excellence Podcast, Robyn shares how observing successful agents and studying their daily habits reshaped her…

Buyers Are Pickier in 2026 — Here’s What Sellers Must Know #shorts #realestateexcellence “‘I think in this market buyers are pickier…’ 🎯 Top 1% Realtor Sarah Schwartz breaks down how today’s buyers are searching smarter, expecting more, and demanding quality in every home. If you’re selling, pricing and presentation aren’t…

How does emotional intelligence give real estate agents an edge in guiding clients through one of life’s most stressful decisions? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Robyn McIntosh, a top-tier real estate professional with a rich background in psychology and insurance. Robyn…

When Sarah Schwartz wants to stay top-of-mind in her neighborhood, she doesn’t just send a flyer. She gets personal. In this clip, the $36M solo agent shares how she hand-delivered hot chocolate bombs to every home in her community — with a warm note, perfect timing, and a soft touch…

“‘Every year, we talk multiple times a year.’ 🔁 Top 1% Realtor Sarah Schwartz shares how consistent, genuine client follow-up turns past clients into future business. It’s not about sales—it’s about relationships, trust, and staying top of mind. This is how you build a referral machine in real estate. 💬💼…

“Most agents are lazy — they don’t share info like this.” Top 1% Realtor Sarah Schwartz drops a simple but powerful agent strategy: share useful reminders like filing your homestead exemption in neighborhood groups. 🏡📝 Many homeowners don’t even know they HAVE to apply — especially if they bought in…

What if the people who doubted your dreams actually helped fuel your success? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with powerhouse realtor Rachel Hanes, a former educator turned top-producing real estate agent in Northeast Florida. Rachel shares her inspiring journey from a young…

Why You Should Ditch a Brokerage That Won’t Commit #shorts #realestateexcellence “Real estate is like dating—if you don’t see it going to the next level, why stay? 💡 Top 1% Northeast Florida Realtor Sarah Schwartz shares a bold analogy about switching brokerages—and why settling hurts your growth. Agents: If you’re…

Would you rather work with someone you know… or just someone who sells? 🤔 Top Realtor Sarah Schwartz shares how showing up as a real human—kids, wins, losses, and all—builds the kind of trust that sells homes without selling. This is relationship marketing that actually works. 💬❤️ 🎧 Full Episode…

Want to sell faster—and for more money? Start here. 🛠️🏠 In episode 302, top agent Dori Nugent shares her go-to advice for sellers: paint, neutralize, and tackle odors. Buyers want move-in ready, clean, and fresh homes—and Dori tells you exactly where to start. 🎧 Full episode → https://tracyhayespodcast.com/302 👤 @dorinuge…

I Use TikTok to Win Listings #shorts #realestateexcellence If you're not using your social media stats on listing appointments, you're leaving leverage on the table. Amy Barton-Cotney shows how she uses her TikTok and Instagram reach to win luxury listings—and why sellers care more about eyeballs than ever. 🎧 Full…

$10M in sales… from hot chocolate bombs? 🍫💣 Top 1% Realtor Sarah Schwartz proves community wins. 97 out of 100 homes in her neighborhood know her name—not from cold calls, but from kindness. Drop the business card. Build the relationship. 👏 🎧 Full Episode → tracyhayespodcast.com/304 📲 IG: @sarahschwartzrealtor 🌐…

Helping Realtors Grow Online #shorts #realestateexcellence “I’m here to help you grow. That’s my jam.” Amy Barton-Cotney doesn’t just talk about social media—she helps real estate agents actually build a business with it. If you're stuck or scared to start, this is the mindset shift you need. 🎧 Full episode:…

Too many agents are selling square footage and zip codes. 🔑 What buyers actually want? A life upgrade. In this clip from episode 302, we talk about the power of selling the dream—walks on the beach, dinners outside in February, and what it feels like to live in St. Augustine.…

“‘Oh my God… you actually answered your phone.’ 📞 Yep. That’s the reaction Top 1% Realtor Sarah Schwartz gets—because most agents don’t. Want 80–85% of your business from referrals? Start by showing up. This is how real pros win in 2026. 🔥 🎧 Full Ep → tracyhayespodcast.com/304 📲 IG: @sarahschwartzrealtor…

Moving to the coast? Don’t wing it. 🏖️ In this clip from episode 302, Dori Nugent shares why out-of-town buyers absolutely must work with a local beach expert—someone who knows the flood zones, rental rules, and the lifestyle that comes with oceanfront living. She’s helped dozens of families relocate with…

This One Color Built My Brand #shorts #realestateexcellence Want clients to remember you instantly? Amy Barton-Cotney shares how a single pink dress became a cornerstone of her real estate brand—and why what you wear might be your most underrated marketing tool. 🎧 Full episode: tracyhayespodcast.com/303 📺 YouTube: youtube.com/@Realestateexcellence 📲 Amy’s…

LoKation Real Estate just took brokerage innovation to another level. 🚀 Jonathan Lickstein shares how his team created a custom AI avatar—trained on 12 million+ words from their training manuals, coaching guides (Tom Ferry, Mike Ferry), and internal best practices. It’s built using OpenAI’s dev tools, and it speaks exactly…