“People don’t want the brand — they want your brand.” “My brand is honesty. And people trust it.” – Kati Spaniak Kati’s YouTube growth wasn’t luck. It was authenticity. In this clip, she shares the real reason she built 64K+ subscribers — and how trying to sound like everyone else…
Every listing should be show-ready. Michele Tremblay’s listings are never dark, cluttered, or unprepared. When a potential buyer walks in — whether she’s there greeting them with a glass of champagne or not — the home is staged, lit, and ready to impress. That first impression? It can make or…
“To become a great real estate agent, you have to do two things: master the activities AND the education.” – Kati Spaniak Most agents focus on just one and wonder why they’re stuck. Kati breaks down the real formula to success in real estate — and why mastering your craft…
“To become a great real estate agent, you have to do two things: master the activities AND the education.” – Kati Spaniak Most agents focus on just one and wonder why they’re stuck. Kati breaks down the real formula to success in real estate — and why mastering your craft…
If your listing isn’t scroll-worthy… it’s invisible. In Ponte Vedra Beach, there are more listings than there have been in years. That means if buyers don’t stop and scroll through your photos, you’re not getting showings — period. Michele Tremblay, one of Northeast Florida’s top luxury agents, shares why staging…
“If you’re on the fence… the smart move is to buy now.” Michele Tremblay breaks down why Northeast Florida’s current buyer’s market won’t last. Once interest rates dip below 6% — especially into the high 5’s — expect a surge in demand, bidding wars, and the end of big seller…
Why Eden Jordan Loves Real Estate – It’s All About the Deal After 27 years in Clay County real estate, Eden Jordan has met incredible people and built lifelong relationships — but what keeps her excited every day is the thrill of negotiation and the satisfaction of closing the deal.…
What does it really take to thrive as a real estate professional when the market collapses and short sales dominate? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Jacksonville native and seasoned agent Ethan Gregory, who has averaged 50+ transactions annually for over two decades. Ethan…
Struggling to Stay Accountable as an Agent? “If you’re not good at keeping yourself accountable… you should be in an office.” 💼 In this clip, Kati Spaniak shares why choosing the right brokerage model is critical for your growth — especially early in your real estate career. It’s not about…
"A house feels differently when you have a glass of bubbly in your hand." Michele Tremblay — one of Northeast Florida’s top luxury agents — shares her open house philosophy: make it special and memorable without being pushy. From champagne to custom thank-you notes, she creates an experience that sells…
AI is entering a new era: no-code! It's now all about communication, not complex programming. Discover how easy it is to harness AI's power using simple conversational skills. "It is no longer a computer science." #AI #NoCodeAI #ArtificialIntelligence #TechTrends
“It’s Never About the House” – Real Estate Negotiation Tip from Eden Jordan Top Clay County Realtor Eden Jordan shares her #1 piece of advice for agents: the more you know about your clients and their lives, the better you can navigate even the toughest negotiations. In real estate, it’s…
LIVE Now on the Real Estate Excellence Podcast with Ethan Gregory! We’re live with Ethan Gregory, Broker Associate at Allison James Estates and Homes Jacksonville, and one of Northeast Florida’s most experienced and respected real estate professionals. Licensed since 2004, Ethan has built a high-volume career specializing in REO and…
The secret to unlocking AI's potential isn't just about using it, but mastering it! Many agents struggle to get quality results because they aren't training AI to mimic their unique voice. It takes strategy to make AI truly effective. #AIForAgents #RealEstateAI #AIStrategy #TechTips #AISolutions
Find the Office Culture That Fits You – Realtor Advice from Eden Jordan Top Clay County Realtor Eden Jordan shares why leadership changes, people change, and no one wants to be on an island in real estate. Your success as an agent depends not only on your hustle, but also…
Navigating today's real estate market requires a delicate balance. It's not the frenzy of yesterday, with homes flying off the market. Now, pricing is key. 'Stay positive,' even when offers require shorter inspection periods. What happens when a house goes back on the market? #realestate #housingmarket #homebuying #sellersmarket #realestatetips
Real Estate is a Team Sport – Eden Jordan on Collaboration Top Clay County Realtor Eden Jordan says it best: “No way I could have done it without my friends in real estate.” After 27 years in the business, Eden knows that collaborating with other professionals isn’t optional — it’s…
Decoding real estate secrets! Discover how savvy agents seal the deal by mastering the art of the offer. It's about more than just showing houses—it's all about strategy. Can they tweak timelines and add value to win? #realestatetips #sellingsecrets #negotiation #realestateexpert
"As a realtor, my responsibility is to be the calm in the storm." 🌊🏡 Buying or selling a home is one of life’s biggest transitions — and it can bring stress, uncertainty, and high emotions. Michele Tremblay, one of Northeast Florida’s top luxury agents, shares how she guides clients through…
If rejection is the price of success, how many “no’s” are you willing to endure before you get your breakthrough “yes”? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with powerhouse agent, author, and YouTube influencer Kati Spaniak. From her beginnings in photography and graphic…
Negotiation's secret weapon? Listening! Discover how silence and strategic response can 'win them over.' Mastering this skill is key to success. It’s about understanding before acting. #negotiation #skills #negotiation #communicationSkills #persuasion #leadership #businessStrategy
"I am a huge believer in open houses." 🏡 For Michele Tremblay, every open house should be special and memorable — a signature experience that leaves an impression without overwhelming potential buyers afterward. "Don’t get in their face in the follow-up. Let the experience speak for itself." – Michele Tremblay…
Real estate agents can save time & energy by leveraging tools that streamline processes. Turn hour-long tasks into 10-minute wins, freeing up time for prospecting & client engagement! The agent in front of you is your billboard. #realestateagent #timesavingtips #realestatetools #marketinghacks #clientrelationships
Sometimes, real estate calls for a little “tough love.” 💬 The Real Estate Advice Your Agent Might Be Afraid to Tell You Michele Tremblay — one of Northeast Florida’s top luxury agents — shares why honesty and guidance are just as important as marketing and negotiation. Whether she’s representing the…
